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Superfeedr Now Adds Location to Feeds Automatically

Real-tme feed publishing startup Superfeedr has quietly turned on automatic location data in the feeds it republishes from around the web, we confirmed with the company today. Founder Julien Genestoux explained the feature using Twitter as his example, but the same content extraction and analysis is being done on all kinds of feeds run through the service.

“If you turn geolocation on in Twitter, then your feed will include geolocation in your Tweets and we’ll just push that through,” he said. “If you don’t do that but you Tweet about Austin, we will deliver the latitude and longitude for Austin in the XML.” In other words, developers building apps on top of Superfeedr’s real-time feeds will now know programmatically what geographic locations are discussed in the content coming through the feeds. Future feature? Subscribing to content by location instead of by feed URL.

Genestoux says he is using a number of 3rd party services to extract this data, including the Yahoo Placemaker API. Along with this location data, the service also offers automatic language identification and is working on entity extraction and sentiment analysis.

The prospect of subscribing to content by location instead of by feed URL is an exciting one, though Genestoux says he’s just beginning to develop it. Could that facilitate a location data stream that crosses and goes beyond the siloed location based social networks so widely discussed these days? We suspect that it could.

Superfeedr could be described as “FeedBurner 2.0” – for a more real-time and meta-data savvy web. The company was funded this Fall by real-time incubator Betaworks and media mogul Mark Cuban. Betaworks announced today that it has raised $20 million more to build out its portfolio of companies like Superfeedr, Bit.ly, Tweetdeck, Tumblr and more.

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