Back in July 2017, Samsung Electronics installed the world’s first projector-less commercial Cinema LED Screen at Lotte Cinema World Tower in Korea. The Cinema LED Screen is designed to create a more captivating and vibrant viewing experience. Dubbed as Super S, the technology provides next-generation picture quality and true-to-life audio to the viewer. It is a collaborative project by HARMAN Professional Solutions and Samsung Audio Lab.
Recently, Lotte Cinema announced that the Super S has been listed in the Guinness Book of World Records as the world’s largest cinema with LED screens. With 96 LED cabinets, the Super S has a screen size of 10.3m x 5.4m. It has a brightness of 146 foot-lambert (FL) – about 10 times that of the typical projection lamp – and supports HDR. Samsung has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN.
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