PrizePicks, the biggest name in daily fantasy sports across North America, has just brought on Mike Quigley as its new Chief Marketing Officer (CMO). Quigley is expected to report directly to CEO Mike Ybarra and will be in charge of shaping the company’s marketing game plan.
His role includes building a top-tier marketing team, refine the brand’s vision, and leading everything from go-to-market strategy to campaign development.
Quigley previously worked at EA Games, YouTube, and Niantic, hence his move to PrizePicks is yet another example of a gaming industry veteran making the jump into the world of gambling and fantasy sports. Niantic skyrocketed to fame with the launch of Pokémon Go, and Quigley played a key role in shaping the brand during its biggest moments, making it one of the most recognizable names in mobile gaming.
‘Tremendous experience’
Exciting News @PrizePicks! 🚀
As we continue to grow and innovate, one of the most important things we’re focused on is attracting world-class talent to help lead us into the future. That’s why I’m thrilled to announce that @MikeQuigley is joining PrizePicks as our new Chief…
— Mike Ybarra 🫡 (@Qwik) February 3, 2025
Speaking about the move, Ybarra said: “Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands.
“His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”
Big news for the team today! 🚀
📢@PrizePicks Appoints Mike Quigley as Chief Marketing Officer to Drive Brand Growth and Player Engagementhttps://t.co/0I0eMO180C
— Elisa Richardson (@ElisaRichardson) February 3, 2025
Quigley added, “I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged.
“The team’s commitment to deliver fun, innovative gameplay to sports fans is what sets PrizePicks apart and I look forward to working together to amplify those experiences for our players.”
Looking back on his time at Niantic, Quigley shared some words on LinkedIn: “After an incredible and truly epic 12-year journey, I will be stepping off ‘…the good ship Niantic….’ While this decision was not made lightly, I feel it’s the right time for me to pursue my next adventure.”
PrizePicks continues expansion as new CMO appointed
Last April, PrizePicks announced big plans to expand its operations with a brand-new 33,000-square-foot headquarters in Atlanta. The new office will be in the Star Metals Building in Midtown, marking a major milestone as the company looks to add 1,000 new jobs over the next seven years.
It could see a massive $25 million profit for the state of Georgia. While it’s still unclear which departments will see the most growth and exactly when hiring will kick off, the expansion signals momentum for PrizePicks and its future in the fantasy sports industry.
However, as Quigley steps into his new role at PrizePicks, the company is also dealing with a legal battle against Vetnos, LLC. The dispute centers around patents related to skill-based, fixed-odds fantasy sports games, with Vetnos claiming PrizePicks has infringed on multiple patents.
Just yesterday (Feb. 3), PrizePicks pushed to dismiss a key infringement claim, arguing the patent is invalid under US law. On top of that, the company has filed counterclaims, as the legal fight continues in the US District Court for the Northern District of Georgia.
Featured image: PrizePicks
