Home Nokia spending $127M marketing Windows Phone, Not MeeGo

Nokia spending $127M marketing Windows Phone, Not MeeGo


Nokia-Windows-Phone-7-Concept-Not-MeeGo-200Latest news is that Nokia will be spending the tidy sum of $127M (or £80M) on Marketing to help spring board Windows Phone. The launch is said to be in October which would coincide with Nokia World in London and will run for 6 Months. The amount of money devoted to MeeGo is not known but is thought to be negligible in comparison according to Nokia insiders.
What could Nokia have done with this amount of money and MeeGo ? Unfortunately we will never know.

Nokia has placed all bets firmly on MicroSoft for their SmartPhone platform and it is still unclear what USP this marriage of two failing companies in the SmartPhone sector will bring. I recall one of my conversations will a Nokia employee in which he stated that it took him almost 30 days to appreciate some of the nice features of Windows Phone, which blew my mind. If a product hasn’t got some of my interest / attention in the first 30 seconds then its not for me.
It will be interesting times ahead as we see Nokia Window Phones emerge and also some true Meego handsets to challenge and hopefully slaughter them.
Source for Figures

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.