In a move certain to please small and medium business owners, social media management platform HootSuite announced today the addition of new features to help users learn more about their Twitter followers.
Using the influence scoring algorithm developed by Klout, HootSuite allows users to sort their followers by who has the most influence on Twitter, enabling companies and brands to better prioritize their Twitter conversations.
When viewing a list of followed users or replies on HootSuite, users can now filter them by their Klout Score – a zero to 100 ranking that estimates their degree of influence within Twitter based on a whole slew factors like number of active followers, links clicked and engagement with other users. A small slider on the right can be used to adjust the desired Klout Score, filtering out users as the score increases.
The same users can also be filtered by keyword, which can be helpful for sifting through a large network to find the most helpful tweets and pinpoint potential customers.
HootSuite has also added a new layer of information about each user, in addition to the standard Twitter bio that displays when their user name is clicked. A new tab labeled “Insight” shows the user’s age, gender, additional profile images and a list of other public social profiles for that user, including Facebook, LinkedIn, Plaxo, Amazon.com (including wish lists), eBay, StumbleUpon, Pandora and quite a few others.
This offers businesses a deeper understanding of the people – all potential customers – in their social networks and makes all of the data available from one clean interface.
These features were rolled out just as help desk platform ZenDesk announced its integration with Twitter, which can also be utilized from the HootSuite dashboard.
