Home Microsoft and Ubisoft’s new deal: A shift in cloud gaming dynamics

Microsoft and Ubisoft’s new deal: A shift in cloud gaming dynamics

Ubisoft and Microsoft have struck a deal over Activision Blizzard’s cloud gaming rights. This partnership, highlighted by The Verge, promises to change the cloud gaming scene, giving Ubisoft a notable edge.

A game-changing agreement

Ubisoft’s deal with Microsoft centers on Activision Blizzard’s cloud gaming rights. After Microsoft bought Activision Blizzard, they held exclusive rights to Activision’s cloud games. Now, Ubisoft can also access these rights. This means both giants can feature Activision Blizzard games on their cloud platforms.

The partnership underscores cloud gaming’s rising importance. As gamers increasingly prefer cloud platforms, companies compete for rights and partnerships to draw more users.

Implications for the gaming industry

The Ubisoft-Microsoft deal signifies more than just shared gaming rights. It’s a strategic move that could set the tone for future collaborations between major players in the gaming world. Such partnerships can lead to a more integrated gaming ecosystem, where players have access to a broader range of titles across multiple platforms.

Furthermore, this agreement might pave the way for other gaming companies to seek similar arrangements, fostering a more collaborative and less competitive cloud gaming environment. It’s a win-win for both companies and gamers, as it expands game accessibility and offers more choices to the end-users.

The gaming industry has been witnessing a series of transformative collaborations and strategies. Amazon Luna, for example, has recently introduced individual game purchases specifically for Ubisoft’s library.

In the ever-evolving world of gaming, such strategic moves are crucial for companies to stay ahead and cater to the changing preferences of gamers. This deal between Ubisoft and Microsoft is a clear indication of the direction in which the industry is headed, with a focus on collaboration, integration, and enhanced user experience.

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The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Maxwell Nelson
Tech Journalist

Maxwell Nelson, a seasoned journalist and content strategist, has contributed to industry-leading platforms, weaving complex narratives into insightful articles that resonate with a broad readership.

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