In an effort to increase usage of its fledgling social app Threads, Meta has begun automatically cross-posting Threads content directly to users’ Facebook and Instagram feeds without their consent.
According to an Oct. 23 Egadget report, the move has sparked backlash among some Threads users who intentionally use the app differently than Facebook and don’t want their intimate Threads posts being broadcast to their broader Facebook social circle.
Threads was designed to be an alternative to Twitter for sharing personal updates, photos, and videos with close friends and family. But engagement soon began to wane despite an initial surge in signups, reaching 100 million users within months of launch, according to analytics firm SimilarWeb.
In an apparent bid to reignite growth, Meta has steadily added features like editing and searching Threads over the past year
The latest tactic of repurposing Threads content on Facebook and Instagram feeds has seen increased downloads in recent weeks, according to a report by Insider. However, it’s rubbed some users the wrong way.
“We’ve launched an update to make it easier for people to see the latest content from Threads directly on Facebook and Instagram,” Meta
