Link building is the heart of SEO. It is a practice that is seen favorably by marketers and business owners alike. The process is obvious as link building is one of the top two criteria by which Google evaluates your website for descending authority.
In the coming years, the practice of link building is said to take off or at least have the same importance on Google search. According to Ascend, at least 13% of search experts say that link building is the most prized SEO tactic.
That’s why every business needs the help of competitive digital marketers; for example, Globex Outreach — SEO Link Building Agency has all the required tools and experience of the link building market.
Link Building Strategies for a New Business in 2021
But according to SEOs, it can be the most challenging strategy to rank a website and increase awareness. It requires a lot of work and patience as any organic measure for increasing rank and traffic.
There are so many SEO link-building techniques by experts these days and gems of information that a new business holder can go astray and not know what to follow.
They can take to poor and shortcut methods that aren’t advised by Google, for example, back hat SEO. As a result, these businesses can either get their websites blocked or devalued by Google.
You may start to feel uncertainty at this point. And may begin to feel dejected while wanting to let the idea of sending out pitches with no guarantee of responses to get high-quality backlinks, let go, as your business is in the starting phase.
But don’t retreat yet. In fact, fight on. And start building your own backlinking empire with the following tips by expert SEOs and outreach professionals like Neil Patel.
The following are some tips that can help startups and fresh entrepreneurs start link building soon after implementing SEO to websites.
Choose a Content-Type
When it comes to sending out pitches to get profitable, and quality links to your site, the type of content you provide has significance. There are several types of content structures and styles that benefit the reader and help them make an action.
Firstly, your content must be relevant to the audience and the core intention of the website. It should be according to the guidelines specified by the blogger and high quality. Other than these things, you will find that all kinds of bloggers have different needs for guest posts.
Some will demand short length and others lengthy articles stretching from 3000 to 4000 to get in-depth information on the topic for their readers.
If we’re talking about your business’s name within the article and not just impressing the blogger, the content should be in-depth to help readers know about it.
They should first become aware of the business to move forward in the buyer’s journey and successfully convert. As your business gets some awareness, you can transcend to different other information levels.
Long-form content is sure to provide information, create authentication, and, most importantly, rank higher on the search engine. The best takeaway? Bloggers and journalists adorn these detailed pieces and tend to give out links themselves to your website.
Don’t forget to make your pieces conversational and engaging, as that’s what readers are looking for now more than ever. They don’t care much about errors in communication or slang.
The readers need a casual tone of the conversation and direct engagement that encourages them and feels like a friend. Don’t believe me! Take the words of this informative content on conversational content marketing.
The part that comes before content creation is actually blogger outreach and can be the worst of your nightmares.
It involves sending cold pitches to different blogs that include “write for us” services to their sites. This is the old method, and most sites with these pages don’t have the best authorities on the internet to provide you that much exposure.
So what must you do?
Check out sites that you like and are specific to your niche. Narrow down the list and send pitches to places even if they don’t have a guest post for your business.
The chances are that if you provide quality and detailed articles and pitch the right way, you can get published in better places.
Get a Few Quality Backlinks
Less is more; it applies to link building correctly and is a strategy that can foolproof your marketing program. If you want your website to build authority, which is the desired end result of link building and SEO, you need to ensure your links are all good quality and lead to informative and legit pages.
This means that even if you aren’t able to get several blogs to backlink to your website and you have some of the best in the industry, you are good to go.
According to Google’s algorithm, it works on checking how many high authority backlinks you have and not on the quantity. This was the old method.
With the launch of the Google Penguin filter, the quality of the links you add to your site matters a lot in ranking it and indicating it as a risky site. So, it’s essential to govern law and order in the way you get and add backlinks to your site to build good relations.
It’s good practice to confide in a professional service with better resources to provide you in terms of SEO and link building. Take them as an initial practice for professionally reaching out to high authority bloggers and gaining links quicker than doing it yourself.
Find Unlinked Links
If you’ve already stepped foot into the link-building game and supplied some blogs with your links in their content, you may find that you have lost a lot of opportunities as well. This can happen when the blogs decide to take your link down for changing things around. They can do this by renovating it or removing old posts.
When you find out that something like this has happened, you can gain the link by sending out a message to the blog and know their reason. If the reason was that they altered the content and, as a measure, removed your link, then you can ask for it to be placed back.
You can also provide the blogger with another type of content that they can use in that blog. Hence, search for all the links you lose on the internet and try to gain them back for more exposure this way.
Infographics are a major content type that can also help rank on the planet’s biggest search engine. The image content has always been a great way to inform readers about statistics and engagingly provide data. According to Backlinko, infographics come in the top 5th position of content types that are best for link building.
Your pitches can be improved with the addition of infographics and images. They can drastically increase your opportunity to earn more backlinks up to 37.5%. So make sure to add some sort of visual content in your pitches and blogs as Google depends on them too.
Pitch or Feel Out
Pitching can be a problematic strategy for some, and others may not even feel a thing when writing these things and sending them to promising blogs. No matter what, it can create some stress and resistance when you are starting out.
But there’s no need to worry as you can find easy solutions to most of the world’s problems, and the others just have to be done, like creating a backlinking empire.
There is a strategy where you don’t even need to send out straight-up offers and cold pitches. These emails can be sent to feel out the vibe of the blogger without sending a proposal to them.
Through the response, you can sense how the blogger is feeling about getting guest posts from your niche and what their needs are. After analyzing the situation, send a pitch they can’t ignore or say no to them.
Provide a Reliable Site
When you’re new to the online world of business and marketing, everything can seem floating in the air. You may not feel that confident with your site and the ambiance it provides.
This is a valid feeling but can be destructive for your link building. But it doesn’t mean that your new business shouldn’t work for gaining quality and high authority backlinks.
Neil Patel describes it nicely that a blogger also analyzes your website to find legitimacy in it for its readers. They can sometimes be really harsh and ignore you just for your apprentice. So make sure to have a site that is highly established appearance-wise and has resourceful content to woo the bloggers.
The tools used for keyword researching and gathering the stats for SEO are numerous and well known; link building has some as well. These are some tools you can use to get bloggers and useful resources for backlinking efficiently.
First is HARO that has gained popularity and is a great tool that lets bloggers and reporters meet contributors and vice versa.
You can use the site to send pitches to content questions that are of your niche and reply with an informative answer. Then the reporters and bloggers reach out and assign you their blogs for providing this information.
Another is Followerwonk. This tool works with keyword research and lets you find faithful bloggers according to the keywords you want for your backlinks. The comprehensive way to acquire backlinks from this cool gadget can be seen in Moz.
Image Credit: alex powell; pexels