Last week, Guy Kawasaki joined us ReadWrite Editor-in-Chief Dan Lyons in San Francisco for the second ReadWrite Mix event, he shared the secrets of his new book: APE – Author, Publisher, Entrepreneur. In the following clips, Guy discusses his unique writing process and how to leverage social media for promotion. Learn how he secured, within an hour of publishing, a bevy of five-star reviews on Amazon. Hint: You gotta trust people.
About ReadWrite’s Editorial Process
The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.
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