Home Disney+ set to act on password sharing, starting in June

Disney+ set to act on password sharing, starting in June


  • Disney plans crackdown on Disney+ password sharing to boost subscription numbers and profitability.
  • Changes to login enforcement expected in June, with broader measures by September, following Netflix's successful example.
  • CEO Bob Iger acknowledges Netflix's success, signaling Disney's aspirations to achieve similar growth and profitability in streaming.

Disney has vowed to crack down on password sharing for its Disney+ streaming service as part of a drive to increase subscriber numbers and turn a profit for the business.

Bob Iger, CEO of the Walt Disney conglomerate outlined how changes will take effect in June in some jurisdictions with a wider enforcement of login credentials to be applied by September.

Speaking to CNBC, Iger tipped his hat toward rival service Netflix after it brought in similar curbs on password sharing, resulting in a massive addition of 100,000 new accounts just two days after its crackdown was applied.

He stated, “Netflix is the gold standard in streaming. They’ve done a phenomenal job in a lot of different directions. I actually have very, very high regard for what they’ve accomplished. If we can only accomplish what they’ve accomplished, that would be great.”

The CEO made his comments the following day after Disney investors renewed their faith in him and his company director peers in a proxy battle with activist investors, including Nelson Peltz, who was unhappy with the results of the streaming service.

Iger acknowledged concerns while stressing the need for consolidation in the streaming industry, with Disney ready to act to “eventually” achieve double-digit margins.

In response, Peltz gave a follow-up interview to CNBC immediately after the Disney CEO, stating he would retreat to the sidelines as long as Iger and the board deliver on their words.

“If they do it, they won’t hear from me again,” Peltz said.

Previous comments from Disney to act on password sharing

Action on passwords has been expected for some time after remarks made on an earnings call with investors last year.

At the time, scope was given for Disney to achieve gains by following up on the pledge made by Iger, who intimated, “We certainly have established this as a real priority.”

“We actually think that there’s an opportunity here to help us grow our business,” he told the third-quarter earnings call.

Image credit: Marques Kaspbrak on Unsplash

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Graeme Hanna
Tech Journalist

Graeme Hanna is a full-time, freelance writer with significant experience in online news as well as content writing. Since January 2021, he has contributed as a football and news writer for several mainstream UK titles including The Glasgow Times, Rangers Review, Manchester Evening News, MyLondon, Give Me Sport, and the Belfast News Letter. Graeme has worked across several briefs including news and feature writing in addition to other significant work experience in professional services. Now a contributing news writer at ReadWrite.com, he is involved with pitching relevant content for publication as well as writing engaging tech news stories.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.