Home Comment of the Day: Advice for Big Media

Comment of the Day: Advice for Big Media

Our first daily Comments Competition winner is Dan from BlogMinistry, who left this comment on Josh Catone’s post CNN to Launch Completely User Generated News Site. Congratulations Dan, you’ve won a $30 Amazon voucher, courtesy of our competition sponsors AdaptiveBlue and their SmartLink Widgets.

Here is Dan’s comment, with some great advice for big media companies using web 2.0 technologies…

“The top concern many media companies had initially when venturing into web 2.0 was moderation of conversation features such as comments. The truth is you can’t grow a community without it but with some clever thinking the hurdles were overcome. Take the New York Times for example, they have now embraced it and as result have shifted into a gear that enables them to grow.

I think moderation of community and content are the biggest factors in stopping media companies in taking social media a step further; they are frightened of the unpredictability of the medium but they have the resources to do it. It’s great to see CNN take the social web seriously.

One suggestion in resolving the accuracy problem is a self policing community – where the community governs the content via voting on whether or not it is appropriate and accurate. Slashdot.com did this even before web 2.0 was a popular term. It worked extremely well ensuring quality content. It’s simple features like this which can save a lot of resources and hassle.”

Great points Dan. For everyone else, be sure to comment (or trackback) tomorrow to be in to win a $30 Amazon gift voucher – we’re giving one away every day for the next month.

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