Home Canada’s Alberta province aims to expand regulated gambling market

Canada’s Alberta province aims to expand regulated gambling market

In Canada, the Alberta government is seeking to deliver more protections for bettors with a drive to expand the online gambling market. 

At present, the government-run Play Alberta site is the only authorized, regulated platform in the province, but gamblers can easily access others provided by illicit operators, most of which are based outside Canada. 

Bill 48, otherwise known as the iGaming Alberta Act, was presented in the legislative chamber on Wednesday (Mar. 26) by Minister Dale Nally. 

“We want Albertans who choose to gamble online to have the same kind of protections they have when they go to casinos,” said Nally, with the bill designed to be the start of implementing the province’s new iGaming strategy.

If passed, the act would open the door to more providers such as BetMGM, the Score Bet, and Caesar’s Place, which are already legally available in Ontario province following significant changes to its gambling sector enacted in 2022.

Since then, Ontario’s gambling market has rapidly expanded, recording $4.5 billion (US $3.15b) more in bets staked during the second quarter of 2024-25, compared to the previous year, reaching a total of $18.7b (US $13.09b).

Nally added the driving factor was not about propelling growth and returns, but gains would be expected. He did not provide a figure on projections for Alberta. 

“It’s not a cash grab, and we’re not doing this with the aim to grow the market,” said the Minister of Service. 

Remit to manage online gambling for other provinces

Last year, Play Alberta reported net sales of $235 million ($164m), up more than $42m ($29.3m) from the 2022/23 fiscal year. This contributed to the collective total of $1.5b (US $1.05b) sent to the general revenue fund purse in the province. 

The new bill would also see the formation of the Alberta iGaming Corporation which would be responsible for managing and overseeing the online gaming sector in partnership with private operators. 

This “crown corporation” would also permit the Alberta entity to facilitate online gambling on behalf of other Canadian provinces and territories.

 

Image credit: Grok/X

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The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Graeme Hanna
Tech Journalist

Graeme Hanna is a full-time, freelance writer with significant experience in online news as well as content writing. Since January 2021, he has contributed as a football and news writer for several mainstream UK titles including The Glasgow Times, Rangers Review, Manchester Evening News, MyLondon, Give Me Sport, and the Belfast News Letter. Graeme has worked across several briefs including news and feature writing in addition to other significant work experience in professional services. Now a contributing news writer at ReadWrite.com, he is involved with pitching relevant content for publication as well as writing engaging tech news stories.

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