Home ‘Brand Africa 100’ names Samsung as Most Admired Brand in Africa

‘Brand Africa 100’ names Samsung as Most Admired Brand in Africa

Samsung being an Industry leader in Electronics, has a good Brand value across all seven continents. This makes the company both responsible as well as influential in the development of Human Resource in these continents. In recognition of the company’s various citizenship programmes, Brand Africa 100 recently awarded Samsung as the ‘Most Admired Brand‘ in Africa based on an Annual survey of top 100 brands in the continent. During the 2016/17 period, Samsung also grew by 13% in terms of Brand value and hence becoming the top brand in Eight African Nations.
Samsung-Named-Most-Admired-Brand-Africa-3Samsung’s primary focus in developing Africa has been to improve the Education conditions in rural areas. The company has been devoted to the cause since 2011, the efforts have led to the development of Smart Schools, eLearning Centres and Digital Libraries in rural areas across the continent. Until now, Samsung has established more than 10 Digital Villages.
Samsung has also set up an innovative solution called Solar-Powered Internet School in villages that lack basic infrastructure facilities such as electricity. With about thirty such schools in operation, the schools have seen a 100% pass rate so far. Another ongoing initiative by Samsung is the Engineering Academy which has so far given out over 1,000 qualified technicians graduate from the programme. With Women Empowerment on the rise, Samsung has also included the Women Technical Programme in South Africa and Ghana since 2016.
Yoo Young Kim, CEO and President of Samsung Electronics Africa was quoted saying “Our efforts in Africa have been in close partnership with various partners, NGOs and government bodies, and we look forward to continuing these shared efforts to contribute to a brighter future for Africa as well as improved global society.”

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.