Home Apple Will Soon Overtake RIM in Consumer Smartphone Market

Apple Will Soon Overtake RIM in Consumer Smartphone Market

A new report by ChangeWave Research provides yet more evidence of the surge in consumer interest in smartphones; and of Apple’s iPhone in particular. Last week we reported statistics from AdMob stating that smartphones are now edging out feature phones as the device of choice for consumers. In the race for the highly lucrative consumer smartphone market, blackberry devices still hold the lead over iPhone – but ChangeWave’s data shows that the gap is rapidly closing.

We predict that it won’t be long until Apple overtakes RIM as the leader in this hotly contested (and vitally important, in context of the Web’s shift from PC to phones) market.

RIM’s market share is creeping down, while Apple’s surges up. ChangeWave puts RIM at 40% of market share, but Apple is now just 10% points behind at 30%. This was mainly due to the iPhone 3GS release, which saw Apple gain 5% since June. Meanwhile Palm’s fortunes continue to sag – they’re at a dismal 7% according to this report.

39% of the 4,255 people polled by ChangeWave Research said that they own a smartphone. This is an increase of 2% since June and nearly double the level of two years ago. 11.6% now say they plan on buying a smartphone in the next 90 days.

AdMob’s report was particularly bullish on Apple, reporting that iPhone traffic now accounts for nearly half (48%) of all smartphone requests in the United States. The ChangeWave report adds some much-needed context into smartphone statistics, by reporting that RIM – the makers of the blackberry – remains the market leader in terms of number of devices.

More people are undoubtedly using the iPhone to surf the Mobile Web, but more people still own a blackberry device.

Perhaps the most telling statistic in the ChangeWave report, also happens to be the most qualitative. 74% of the iPhone owners that ChangeWave polled reported that they’re “Very Satisfied” with their iPhone. Less than half of RIM device owners said that.

Given what these latest AdMob and ChangeWave reports found, it’s clear that smartphones are poised to hit the mainstream in a big way in 2010 and beyond.

AdMob had reported that of the top 10 mobile phones in the US currently, half are touchscreen, 6 have Wi-Fi capability and 6 have mobile app stores. Apple’s iPhone led the way on all of those fronts. Android, RIM and the likes of Nokia are all putting out similar smartphone devices now.

RIM still holds sway over the workplace, but Apple definitely has the momentum in the consumer market.

Photo credit: Andy Mihail

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.