Home Apple preparing new iPad and Mac models to reinvigorate sales

Apple preparing new iPad and Mac models to reinvigorate sales

Apple is developing several new iPad and Mac models with plans to release them in early 2023, according to inside sources cited in a recent Bloomberg article. The upcoming product launches aim to boost declining sales amid a slowdown in consumer tech spending.

The new releases include updated versions of the iPad Air, iPad Pro, and MacBook Air. The iPad Air will now come in two sizes – 10.9 inches as currently offered, and a new 12.9-inch model matching the largest iPad Pro. The move gives consumers a bigger screen at a lower price point than the pricier Pro.

The new iPad Pros are slated to receive Apple’s high-end M3 chip introduced last fall, along with the company’s first OLED tablet displays. The organic light-emitting diode screens offer brighter colors and contrast compared to standard LCDs. New Apple Pencil and Magic Keyboard accessories are also in development.

On the Mac side, the new 13-inch and 15-inch MacBook Air models will feature the new M3 chip as their main upgrade. The processor promises faster performance and efficiency gains.

A response to slowing sales

iPad sales dropped 10% last quarter to $6.44 billion, while Mac revenue declined 34% to $7.61 billion. The products now jointly account for only 15% of Apple’s total sales – down significantly in recent years. Services have rapidly grown to represent a much larger business for Apple.

The company likely hopes its 2024 tablet and laptop upgrades will spur demand after what will be the first calendar year without any new iPad releases. The refreshed models align with Apple’s typical spring launch cycle.

Beyond early 2024, Apple is readying additional products like its Vision augmented reality headset, updated Apple Watches with blood pressure tracking, new iPhone models, and more. But in the nearer term, revived iPad and MacBook sales could boost Apple’s bottom line after recent consumer tech headwinds.

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Radek Zielinski
Tech Journalist

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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