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Amazon has unveiled a series of cutting-edge AI tools at its annual re:Invent conference, showcasing Nova among new services.
According to the company’s blog, Nova represents “a new generation of state-of-the-art foundation models (FMs) that deliver frontier intelligence and industry leading price performance, available exclusively in Amazon Bedrock. You can use Amazon Nova to lower costs and latency for almost any generative AI task.”
Amazon CEO Andy Jassy hinted that Nova could compete with the likes of Anthropic’s Claude, despite their continued partnership.
Very compelling that the Amazon Nova Pro seems to beat Claude 3.5 and ChatGPT 4o in benchmarks, and Jassy hints at lower costs pic.twitter.com/UD8tyLQqkg
— Marcelo P. Lima (@MarceloPLima) December 3, 2024
For instance, Nova Reel was able to produce an advertisement for a fictional pasta brand, platforming the AI’s potential to assist retailers in bringing their products to life.
The new offerings position Amazon in direct competition with rivals such as Adobe and Meta, both of which are attempting to cater to customers needing greater automation in their services.
In a press statement, Rohit Prasad, SVP of Amazon Artificial General Intelligence said: “Inside Amazon, we have about 1,000 generative AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with.
“Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, Retrieval Augmented Generation (RAG), and agentic capabilities.”
Amazon principal applied scientist, Saleh Soltan, posted on X: “It takes a great team to build strong models, but it takes an exceptional team to build state-of-the-art models.”
It takes a great team to build strong models, but it takes an exceptional team to build state-of-the-art models. I'm incredibly proud of what we've achieved as a team in bringing Nova models to our customers. To many more models to come 🍾 #nova #Amazonhttps://t.co/p46aBO3YPj
— Saleh Soltan (@SalehSoltan) December 3, 2024
ReadWrite reported earlier this week that Amazon was set to launch the new AI model, internally codenamed Olympus, while its chatbot was originally dubbed Metis. However, it now appears that the names have finally been revealed as Nova and Amazon Q, respectively.
Amazon competes in the AI race with new Nova and Titan models
Amazon has clarified that the Nova models include “built-in safety controls” and that any creative content generation models have “watermarking capabilities to promote responsible AI use.” This comes as various tech giants have been accused of copyright infringement, using existing content to train their AI models.
In the near future, the company said it plans to introduce an AI model that can take in text, images, speech and video and produce any of those.
Its announcements also included the introduction of new AI models within its proprietary “Titan” family, which is said to support a range of applications from content generation to personalized recommendations, such as Rufus. The move signals Amazon’s effort to compete with industry leaders like OpenAI’s ChatGPT and Google’s Gemini.
The e-commerce company also unveiled Amazon Q, a generative AI-powered assistant built to summarize documents, streamline collaboration, and troubleshoot cloud applications. By integrating into business environments, Amazon Q is positioning itself alongside the likes of Microsoft Copilot to transform productivity across industries.
Featured image: Amazon
