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Amazon is reportedly set to unveil a new AI model, codenamed Olympus, as early as this week. The advanced model is said to focus on video and image processing, signaling Amazon’s ambitions to solidify its position in the AI landscape, according to The Information.
The AI model is designed to process images and videos alongside text, differentiating itself from competitors. Olympus is expected to reduce Amazon’s dependency on Anthropic’s Claude chatbot, a widely used tool available through Amazon Web Services (AWS).
Sources familiar with the matter note Olympus’s strong capabilities in video analysis, such as tracking the trajectory of a basketball or diagnosing underwater drilling equipment issues.
While Olympus is reportedly less advanced than OpenAI and Anthropic in text generation, its specialization in video processing and competitive pricing aims to carve out a niche in the market. This comes despite Amazon’s recent $8 billion investment in Anthropic, hinting at a strategy that combines external partnerships with internal AI advancements.
By targeting video analysis, Amazon may be addressing a relatively underserved market, potentially attracting industries like sports analytics, media, and beyond.
Amazon may announce Olympus as early as this week during the annual AWS re:Invent customer conference, according to The Information, citing a source familiar with the plans. The event is scheduled to run from December 2 to December 6 in Las Vegas, Nevada.
Amazon and Anthropic’s AI partnership
In November, ReadWrite reported that Amazon strengthened its partnership with Anthropic by investing $4 billion for a minority stake in the company.
The two organizations announced a strategic collaboration in the AI space, with Anthropic designating AWS as its primary cloud provider. As part of this partnership, AWS customers will gain early access to exclusive features, including the ability to customize AI models through Amazon Bedrock.
The companies said in an official announcement: “The agreement is part of a broader collaboration to develop the most reliable and high-performing foundation models in the industry.”
ReadWrite has reached out to Amazon for comment.
Featured image: Ideogram
