Home Amazon Prime Video is introducing ads for subscribers very soon

Amazon Prime Video is introducing ads for subscribers very soon

Amazon announced recently that its Prime Video streaming service will begin to play ads unless users stump up an extra $2.99 fee per month.

Subscribers will begin to see ads from 29 Jan in America and 5 Feb in Britain. Germany and Canada will also begin to see ads at this time. France, Italy, Spain, Mexico, and Australia will be getting ads later in the year.

This comes on the heels of a year of price hikes for streaming services across the board, with Netflix’s priciest plan hitting the $20 mark, Disney+, Apple TV, Hulu, and others rising prices and introducing ad-supported tiers.

Amazon Prime’s base price increased last year from $119 annually to $139, or from $12.99 monthly to $14.99, a 17% increase. The added $35.88 per year for ad-free viewing takes the total price to $177.88, a 27% increase.

In their announcement, Amazon stated that they aim to have “meaningfully fewer ads than linear TV and other streaming TV providers.” However, it is unclear at this time what this means in practice.

The response across the web has been mixed at best, with many people stating that it’s one price increase too far and they intend to cancel their Prime subscriptions.

On Reddit, thousands reacted to the news, and nearly all negatively. The top comment below an article on the announcement on r/news was: “lol the pursuit for higher and higher quarterly profit goals has really f****d s**t up. no more innovating. just charge more and more. squeeze for every dollar.”

Will content purchased through Amazon Prime Video include ads?

A concern for many people has been whether movies and shows they have purchased or rented through the Prime Video platform would be affected. It seems that the only content receiving ads will be Prime Video streaming titles, not products customers have bought or rented. This could always change in the future though.

In addition, sports content such as Thursday Night Football and other live sporting events will still include adverts, even if you have paid for the ad-free tier of Prime. Amazon is reportedly looking to expand its sporting content.

Despite an extremely successful year, Amazon’s hunt for profits and need to appease shareholders and the market continues. After Max, Netflix, and Disney+ paved the way, it was only a matter of time before Amazon joined them.

Featured Image: Glenn Carstens-Peters on Unsplash

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Ali Rees
Tech journalist

Ali Rees is a freelance writer based in the UK. They have worked as a data and analytics consultant, a software tester, and a digital marketing and SEO specialist. They have been a keen gamer and tech enthusiast since their childhood in are currently the Gaming and Tech editor at Brig Newspaper. They also have a Substack where they review short video games. During the pandemic, Ali turned their hand to live streaming and is a fan of Twitch. When not writing, Ali enjoys playing video and board games, live music, and reading. They have two cats and both of…

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.