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Amazon has launched a beta version of its new lost-online storefront, Amazon Haul, which features all products under $20 as it aims to compete with online retailers who consistently slash the prices.
Amazon Haul will sit within the Amazon Shopping app and include products across a range of categories like fashion, home, lifestyle, electronics, and more.
The products are all priced under $20, with most under $10, but customers will have to wait to receive them as the delivery times are between one to two weeks.
With the cheap marketplaces from China seeing great results and a boom in popularity, this move by Amazon is its most aggreive yet in an effort to compete.
“Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices,” said Dharmesh Mehta, vice president of Worldwide Selling Partner Services at Amazon.
“Amazon Haul aims to help make shopping for fashion, home, lifestyle, electronics, and other products even more fun, easy, and affordable, all backed by Amazon’s A-to-z product guarantee so customers can shop with confidence that the products they’re purchasing are safe, authentic, and in the condition expected.
The tech company aims to compete with likes of Temu and Shein with new Amazon Haul
“It’s early days for this experience, and we’ll continue to listen to customers as we refine and expand it in the weeks and months to come.”
This comes at a time when brands like Shein and Temu have sneaked up on retailers and gained a strong footing in the market due to the extremely low prices.
The Chinese e-commerce giants can offer affordable prices as they employ vendors who ship directly from China to customers worldwide, cutting out the middleman who takes a profit.
Amazon says its new approach will be building on a longstanding partnership they have formed with independent sellers who ship directly to customers or use its Fulfillment by Amazon service.
It’s not yet known whether the new website will expand into further countries and when this may be, but Amazon Haul is now rolling out in beta and is available to U.S. customers when they next update their Amazon Shopping app.
Featured Image: Via Amazon press release
