Today, mobile ad network AdMob announced social, search, and dynamic rich media ad units for the iPhone.
“Mobile advertising is rapidly maturing, and we believe the iPhone is leading the industry forward. Advertisers are excited to connect with consumers in new ways on the iPhone through social and rich media ad units that deliver increased impact and engagement,” said AdMob VP/GM, Jason Spero. The new ads build on the high-performing iPhone ad units the
company launched last year and will begin running July 1st.
The new features announced today are the inclusion of ads in mobile social network sites, the ability to search within ads, multi-panel banners with multiple calls to action, and scrolling canvas ads.
AdMob is also working with app developers to help them prepare for the new iPhone 3.0 OS. The company feels their new version of the iPhone SDK “delivers a better experience for consumers through the ability to dynamically update a given advertisement’s look and feel, which in turn helps developers better monetize their applications,” according to the company’s press release.
As we reported last week, the iPhone/iTouch group of smart mobile devices accounted for 43 percent of ads served via mobile websites and 65 percent of ads served through HTML requests.
