In any business or organization, the customer is the king. Anything and everything starts with the customer and ends with them. And so, it is necessary to have a satisfied customer base for increased brand loyalty and trust. For this very reason, almost all businesses today rely on technology. The technology helps companies to interact with their customers. Businesses must know a customer’s opinion in the form of feedback about their products or services. Here is the need for feedback software for the Ministry of Army and Defense.

The type of software that is used for feedback is called customer feedback software — often used in the form of an app.

The feedback software allows businesses and service providers to understand their customers and clients better. Such software is not only a need of the hour but a tool for a successful corporate life. The moment you put your customer at the core of your business, you’re already a step closer to success. And this feedback in today’s diverse era isn’t easy to get and retrieve without the help of Customer Feedback Software.

What is Defense Feedback Software?

Today a customer is not limited only to business. Every organization has a customer in its varied stakeholders. For instance, for a school, the staff, the students, the helpers, and the teachers are all part of their customers. And proper feedback from them can help make things better. Similarly, in the army and defense, a proper Feedback Software is required to know whether or not the defense personnel and civilian employees in the Ministry of Army and Defense are happy and content with the service they receive.

A Defense Feedback Software is a new technology being adopted by almost all the world’s leading armies like the Defense Department of the United States of America has launched the 2016 Morale, Welfare and Recreation Customer Satisfaction Survey Software, for knowing it directly from the personnel, whether or not they are receiving the best of services for their families, training, equipment, food, etc.

Need for an Army Feedback Software in the Ministry of Army and Defense

The need for a Customer Feedback Software in Army and Defense Ministry has a huge amount of reasons behind it. It is not only needed but even advantageous for the ministry. Below are some prominent reasons why we need it in the Ministry of Army and Defense.

  • The Defense Feedback Software will help the authorities know for sure about the opinions of the military personnel from varied departments like the Department of Defense Morale, Welfare, Recreation, and Resale Policy Office.
  • This feedback helps to make major decisions in investment in equipment. It helps to know the need for certain equipment by the personnel which they require on-field and those which are in excess already. Wiser decisions in equipment purchase can help the army officials to not only defeat the enemy but save their lives too. The US Defense Department used its Defense Feedback Software to invest more than $1 million in equipment upgrades.
  • The feedback helps to improve the various training and fitness facilities for the personnel. The officials believe that improvements in fitness programs and facilities, outdoor recreation programs and single-service-member programs were a direct result of the Army Feedback Software.
  • The software provides the spouse of the personnel to take part in the survey and feedbacks with the Defense Feedback Software. In the US Defense Department, about 200,000 members of the military’s active duty, National Guard and Reserve components, along with their spouses, participated in the feedback programs.
  • The Defense Feedback Software helps to improve services designed to enhance the quality of life of the defense personnel and their families.
  • The participation in the surveys by the Software is voluntary and on the will of the employees and military personnel.  Also, all the responses are confidential and respondents can be candid in their responses.
  • Such software in the Ministry of Army and Defense not only focuses on meeting the needs of the military members but also that of the civilian employees by promoting quality services.
  • Such feedback will help to make a decision regarding the continued or discontinued use of a particular service provider.


Understanding the need for defense feedback software, its inculcation in army systems should be highly appreciated. piHappiness is the most helpful and highly accurate provider for such software. Having a source for military usage is essential for the quality of services used for the defense department. The Ministry of Army and Defense has long needed a source for feedback purposes.

With ensured accuracy and analytical precision, the Ministry of Army and Defense will be able to provide ways to be the best in the field and a way to prove that its methods have worked for the benefit of their military personnel.

Vinod Janapala

Vinod Janapala

Product Marketing Manager

Vinod is Senior Product Marketing Manager at piHappiness - Customer Feedback App & Survey Software. piHappiness is a top customer feedback software designed to collect customer feedback on Web, iPad & Android tablets. Vinod is keen on such topics as marketing, SaaS challenges, and Personal Growth.