Reports are coming out today that Israeli mapping company Waze is now being eyed as an acquisition target by Google, for the tune of $1 billion. This, just days after similar reports that Facebook was looking at picking up Waze for a similar price tag, and reports earlier this spring that Apple was in the hunt too, definitely puts Waze in the cat-bird seat.
Why the sudden interest? For Google, it could be a simple absorb-the-competition play, or a chance to acquire Waze's social media features for it's own Google Maps. Whatever the reason, Waze is going to be on everyone's map now.