Home YouTuber Coffeezilla destroys Rabbit R1 AI company in latest investigation

YouTuber Coffeezilla destroys Rabbit R1 AI company in latest investigation


  • Coffeezilla accuses Rabbit Inc, previously Cyber Manufacturing Co, of building the Rabbit R1 AI gadget "on a scam."
  • Old recordings surface of CEO Jesse Lyu discussing GAMA, a $6 million NFT project, as a "next-level experience."
  • Coffeezilla claims GAMA investors haven't been refunded; Rabbit Inc denies abandoning the project and defends Lyu's statements.
  • Coffeezilla, the popular YouTuber and investigator who regularly deep dives into influencer scams, has called out the startup behind the Rabbit R1 as he says it was “built on a scam.”

    Stephen Findeisen, who goes by the username Coffeezilla, has over 3.47 million subscribers, and almost 1.5 million tuned in to watch his latest YouTube drop which was published on Tuesday (May 21).

    Coffeezilla claims the company behind the AI gadget Rabbit R1, called Rabbit Incorporation, was previously named Cyber Manufacturing Co and says this name change happened just two months before the launch of the handheld assistant.

    He says Cyber Manufacture Co raised $6 million in November 2021 for a “Next Generation NFT Project GAMA.”

    The CEO of Rabbit Incorporation Jesse Lyu described GAMA as being “a fun little project.”

    Coffeezilla, however, has accused the founder and CEO of being a lot more serious about the project than he initially suggested.

    Old recordings of Rabbit R1 founder Jesse Lyu surface

    The YouTuber found old Clubhouse clips of Jesse Lyu talking about GAMA where he can be heard saying: “I don’t want to make GAMA, and none of us want to make GAMA as a hype and dump program. This is a legit team with millions of dollars of funding behind it. Basically, we’re dumping millions of monies into it just to make sure that it will be a next-level experience.”

    The recording continues with the founder talking about the GAMA coin and how it could “become the first not only carbon neutral but actually carbon negative crypto 2.0 or Bitcoin 2.0.”

    At this point, Coffeezilla asks his audience: “But where are those millions? When the company changed to Rabbit, where did it go? Did it go to develop Rabbit, a completely different project?”

    He alleges that investors of the GAMA project haven’t yet been refunded and he estimates the refunds to be around $1 million.

    A pop-up on the screen at the 7-minute mark states that Rabbit Inc claims the $6 million in venture funding raised for the GAMA project was used for that project only.

    Rabbit’s response to Coffeezilla after R1 video

    When Coffeezilla reached out after asking about the GAMA project and refund possibilities, the team from Rabbit Incorporation replied.

    “There is no way to actually ‘refund’ an NFT unless the owner themselves agrees to ‘burn’ the NFTs on the blockchain. Again, we don’t agree with calling the GAMA project “abandoned” when it was open-sourced and given back to the community, in alignment with community feedback.

    “This claim from Jesse you mentioned was taken out of context. The situation back then was there was a group of people trying to do malicious wash trading and reselling of their NFTs. To prevent that trend from escalating, Jesse decided to buy back the NFTs from these sellers to maintain the balance and order of the community and market.”

    Featured Image: Photo by Maxim Hopman on Unsplash

    About ReadWrite’s Editorial Process

    The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

    Sophie Atkinson
    Tech Journalist

    Sophie Atkinson is a UK-based journalist and content writer, as well as a founder of a content agency which focuses on storytelling through social media marketing. She kicked off her career with a Print Futures Award which champions young talent working in print, paper and publishing. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC. Now, with five years experience in journalism and many more in content marketing, Sophie works as a freelance writer and marketer. Her areas of specialty span a wide range, including technology, business,…

    Get the biggest tech headlines of the day delivered to your inbox

      By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

      Tech News

      Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

      In-Depth Tech Stories

      Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

      Expert Reviews

      Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.