Crypto influencers are making waves on YouTube amid the current bull run. Between November 25 and December 2, crypto-related videos racked up a massive 4.72 million views, which is the highest view count in the past year.
This surge in interest on YouTube lines up with more activity from small-scale crypto enthusiasts. On top of that, apps like Phantom Wallet and Coinbase are climbing the charts, breaking into the top 100 rankings in app stores. It’s a strong signal that new players are diving into the market, fueling the growing excitement around crypto.
New subscribers to various crypto youtube accounts pic.twitter.com/aDjWtKTLZS
— Benjamin Cowen (@intocryptoverse) December 2, 2024
Bitcoin’s steady performance, holding at $90,000 since November 11, might be what’s encouraging more retail traders to join the action. This renewed activity has helped push BTC past the $100,000 milestone, signaling a fresh wave of excitemen.
According to data from Social Blade via The Block, Coin Bureau led the charge in crypto content on YouTube, with Crypto Banter close behind in second place. Both channels pulled in over a million views each during the week. On the other hand, Data Dash lagged behind, generating just 12,520 views. While the weekly views are impressive, they’re still a long way from the all-time high of 9.3 million, hinting at plenty of room for more retail engagement in the crypto space.
YouTube engagement vs market interest in crypto
While YouTube viewing statistics are helpful, they don’t always mean retail investors are consistently active. Social media engagement has often been more of a lagging indicator, following broader market trends rather than leading them.
Right now, the 12-month high of 4.72 million views is still only about half of the all-time peak, which suggests retail interest might still be building up slowly compared to past market cycles.
Featured image: Canva
