A new report from ComScore show that the first 39 days of the November-December 2011 holiday season mark $24.6 billion in online spending, signifying a 15% increase from the same time period last year. The week ending December 9 hit $5.9 billion in spending, up 15% from the same week last year. Three days showed spending of more than $1 billion. On Cyber Monday, Americans spent $1.25 billion online. Yet, the biggest shopping week of the season might be starting today, December 12, on Green Monday.
EBay invented “Green Monday” in 2007. It describes the Monday of the second week in December, which consistently ranks among the top spending days of the holiday shopping season.
This past Cyber Monday spending hit $1.25 billion, making it the heaviest U.S. online spending day in history. Does Green Monday even stand a chance to become the biggest online shopping holiday of the year? Not if Free Shipping Day (December 16) can help it. What more incentive do online shoppers really need?
Will you be spending big today? Or did you finish your shopping on Cyber Monday? Tell us what you think in the comments.
