Reports are coming out today that Israeli mapping company Waze is now being eyed as an acquisition target by Google, for the tune of $1 billion. This, just days after similar reports that Facebook was looking at picking up Waze for a similar price tag, and reports earlier this spring that Apple was in the hunt too, definitely puts Waze in the cat-bird seat.

Why the sudden interest? For Google, it could be a simple absorb-the-competition play, or a chance to acquire Waze’s social media features for it’s own Google Maps. Whatever the reason, Waze is going to be on everyone’s map now.

(See also Facebook Rumored To Purchase Traffic App Waze For $1 Billion.)