Out of the labs and into the marketplace, Augmented Reality (AR) became a hot topic in 2009. Technology that places data and images on top of our view of the world around us is increasingly common in media and marketing, but the bulk of the promise appears to be in the future.
A group of AR industry leaders have announced the first-ever Augmented Reality industry event on June 2nd and 3rd in Santa Clara, California and ReadWriteWeb intends on being a big part of it. Event organizer Ori Inbar is a supporter of the ISMAR (International Symposium on Mixed & Augmented Reality) conferences but says those are more focused on research and this event will focus on industry and practice.
Above: AcrossAir released a new version of its Augmented Reality mobile browser last week.
The keynote speaker at the event will be award-winning speculative fiction writer and leading AR thinker Bruce Sterling. ReadWriteWeb will also have team members present and will be publishing an in-depth research report on the use of Augmented Reality for marketing prior to the event.
Organizers have also put out a call for speakers – that could mean you.
New to augmented reality?Check out some of our previous coverage of this emerging trend.
- Prepare Yourselves: Augmented Reality Hype of the Rise
- Top 5 Web Trends of 2009: Mobile and Augmented Reality
- Augmented Reality & The Web: Present and Future Scenarios
- Augmented Reality: 5 Barriers to a Web That’s Everywhere
We’re excited to attend this important event in June and we hope you’ll join us there.
