Home The Business of Augmented Reality

The Business of Augmented Reality

Out of the labs and into the marketplace, Augmented Reality (AR) became a hot topic in 2009. Technology that places data and images on top of our view of the world around us is increasingly common in media and marketing, but the bulk of the promise appears to be in the future.

A group of AR industry leaders have announced the first-ever Augmented Reality industry event on June 2nd and 3rd in Santa Clara, California and ReadWriteWeb intends on being a big part of it. Event organizer Ori Inbar is a supporter of the ISMAR (International Symposium on Mixed & Augmented Reality) conferences but says those are more focused on research and this event will focus on industry and practice.

Above: AcrossAir released a new version of its Augmented Reality mobile browser last week.

The keynote speaker at the event will be award-winning speculative fiction writer and leading AR thinker Bruce Sterling. ReadWriteWeb will also have team members present and will be publishing an in-depth research report on the use of Augmented Reality for marketing prior to the event.

Organizers have also put out a call for speakers – that could mean you.

New to augmented reality?Check out some of our previous coverage of this emerging trend.

We’re excited to attend this important event in June and we hope you’ll join us there.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.