Whether from home, in the stands, or over the radio—Americans love their sports. Today, part of that All-American sports experience involves big data and new immersive technology like virtual reality (VR) to draw in more fans and improve gameplay. There are dozens of ways sports teams can use data to their advantage—and both fans and […]
Disclaimer: Parle Innovation and the eyeQ were part of ReadWrite Labs, ReadWrite’s IoT accelerator. I also act as an informal adviser for the company. Since the first sporting events were broadcast on radio in 1921, technology has continually changed the way fans experience games. Now, a personal smartphone accessory may significantly enhance the viewing of live events […]
NBA teams will not be allowed to use a player’s wearable data in contract negotiations or transactions, according to a bargaining agreement between the league and the National Basketball Players Association. The agreement ensures that wearable data will only be used for tactical purposes and an arbitrator will be able to impose fines of up […]
The U.S. baseball industry is using high-tech help to make sure up and coming players keep their eye on the ball with RightEye’s vision tests. This week at the Consumer Electronics Show (CES) in Las Vegas, RightEye announced the baseball news. See also: Will MLB players’ union play ball with wearables? The Bethesda, Maryland technology company […]
Wearables are becoming commonplace in practice games and training, but have received a lukewarm response from athletes, unhappy with the lack of advice or instructions. Athletes see the advantages of using wearables, according to a report from Lux Research, but want to see wearable providers take more of an active role on the advice side. […]
Microsoft has been working with a number of cyclists in the recent Amgen Tour of California — an eight-day cycling race that crosses the state — to provide detailed analytics on how a large amount of exercise affects the body. Cyclists wore Microsoft’s own fitness wearable, the Band 2, to track heart-rate, peak speed, and […]
Australia’s cricket team is the latest sporting franchise to adopt a wearable to check player performance levels. The news comes a month before the team’s series with Sri Lanka. Designed by a sports scientist team at the Australian Catholic University (ACU), the wearable is able to track and analyse high speed bowls, providing insight into […]
Learn more at the Wearable Tech In Sports Summit. (Sponsored post.)
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Major League Baseball is social. [Infographic]
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These five ads hit new lows in wasted money, poor targeting, lack of imagination and sheer poor taste.
These commercials deserved their spots on the world’s biggest advertising stage
Thankfully for cord-cutters, there a few online-only places to watch the Super Bowl this weekend.