Today, every average schoolchild knows who influencers are. These are the influential people on Instagram – celebrities who have millions of active followers. The presence of your product in an educational account — means that millions of people will see your item. Many of those people (parents and such) are likely to buy that product […]
Tag Archives: social media
How These Apps Will Make You A Better Photographer
We cannot argue that the photography world is in an exciting place right now. The new tech trends in Artificial Intelligence (AI) technologies are being developed and implemented at an unprecedented rate. Even Facebook tried to downplay the incident in June 2017 — reported August 2017 — when their AI bots invented their own language […]
How Great Leaders Respond to Negative Criticism in the Digital Age
Corporate leadership today is more public than ever before thanks to digital communication and the web. The status quo has been upended by the ease with which critics, pundits, and consumers can communicate with companies and express their dissatisfaction publicly and quickly. The result is a minefield for leaders who must tackle the negative and […]
Is Cold Calling Becoming Obsolete?
Tech enthusiasts joke that if Alexander Graham Bell had known about the telemarketing and cold calling he was about to unleash on the world with the invention of the telephone, he never would have released it. Ten years ago, we declared, “Cold calling is dead.” Inc. has called it “a waste of time,” and sales […]
How Barrett Wissman Predicts Influencers Will Change the Arts Game
Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, is worth $1 million. D’Marie Analytics found that Beyoncé’s follower count — which puts her at No. 18 across Instagram — was only one factor in evaluating her worth as an ambassador. Engagement and click-through […]
The Importance of Customer Feedback And 5 Ways To Obtain It
Customer feedback is one of the easiest ways for a business to learn more about what their customers want, don’t want, like, and don’t like. It’s easy to read articles online and listen to podcasts on the way to work that make educated guesses on what people want, but those guesses are often generalized and, […]
WeChat’s director of user growth talks up new features for overseas clients
I got a chance to sit down at RISE 2017 in Hong Kong with WeChat’s Director of User Growth Stephen Wang. For those unfamiliar, WeChat began as a messaging app back in 2010 created by China’s Tencent, but over the years, it has quickly become a tool of everyday life in mainland China. WeChat has […]
Calm, cruel and connected: May’s best and worst of IoT
It seems that every day a new IoT device or means to connect existing devices is revealed. With so much energy in being devoted to tell us how, when, where, what we can connect to each other, the “why” may be getting a little blurry. So we want to take a step back every now and […]
Could wearables and social media be the future of medical trials?
Wearables and social media might dominate the future of medical trials, according to a new survey that asked members of the Association of Clinical Research Organizations (ACRO) what technologies would be most beneficial and see the most adoption in the next two to five years. The survey results showed five emerging technologies that are substantially […]
Racist hack forces thousands of printers to spew nasty flyers
Infamous black hat and Internet troll Andrew Auernheimer is up to his usual tricks, this time exploiting thousands of unsecure internet-connected printers and forcing them to spew out racist propaganda flyers. He discovered that printers with port 9100 exposed can print anything you want, after you add a small postscript file to the port. After […]
Building developer communities, part two: Crytek
Yesterday Unity Development Interview with Unity Development’s Carl Callewaert about what they have learned about the best ways to build developer communities. Today we are talking with David Bowman, the Director of Production at Crytek on the same subject, and how social media is a vital element to empowering your community. Crytek has a very […]
Buffer’s Gift To Other Startups: How To Grow Gracefully
The social-media management company’s secrets.
Twitter’s Latest Tweak Aims To Cut Out The Noise In Conversations
“Interesting exchanges” to get bumped up on tweet pages.
Pinterest Opens Its Doors—And Its API—To Developers At Last
Coders, start your integrations.
How Twitter’s New Abuse Filter Could Backfire
Users can’t turn it off—or even see what it’s doing.
We’re All At The Mercy Of The Facebook News Feed
Friends are in, publishers are out … until next time.
Twitter Now Lets You Receive Direct Messages From Anyone
Opening the tweetgates.
Serving Divorce Papers On Facebook: A Bad Idea Whose Time Has Come
In this case, “sharing” is not caring.
Oculus Rift Is Coming, And Facebook Wants It To Be Your New Reality
Virtual reality is here, but just barely. So far, that is.
Who Wants To Send Their Friends Money Via Facebook Messenger?
The social network will be watching—and presumably learning.