If there’s one niche of the business world that never stops evolving, it’s marketing. Digital marketing is highly dependent on the maturation of online technologies and is continuously pivoting and responding to new developments. Having said that, are you prepared for 2021? The Digital Marketing Trends Set to Define 2021 Now is the time to […]
Tag Archives: social media
Could Social Media Be Facing a Wave of Backlash?
For many years, social media was heralded as a universally beneficial new technology. It was seen as something that could keep us connected with our friends and family members, a tool to meet new people and support important causes, and a platform that could potentially allow us to redefine work and personal relationships forever. To […]
Snoopreport – Instagram Activity Tracking is Now Easier than Ever
Instagram is one of the most popular social media platforms these days. It can be an excellent choice for business, fun, and much more with over a billion users. Instagram is filled with many features and much more, but the platform does not have much to offer you when it comes to tracking activities. With […]
Where Does Social Media Think it’s Going Now?
You know things are bad when the comedians have it in for you. In November, Sacha Baron Cohen went viral. The comedian has pulled some pretty good pranks in the past, but this video didn’t show him fooling a politician as a rapper or playing a journalist from Kazakhstan. The vid showed him as himself […]
Facebook is Becoming Less Personal and More Professional
Facebook started life as the place to go meet the people at your college. It then became the place to meet the people you used to know at college. Now it’s not quite clear what it’s for. User growth is continuing, but more slowly than in the past which means that everyone you want to […]
What Banks Need to Know to Strengthen Their Social Strategies
Most financial institutions aren’t new to social media. But the various social platforms still hold plenty of opportunities for money managers.
7 Tools You Need in Your Technology Stack
Whether you run a junkyard or a cloud software company, the technology you use determines how much you can grow.
Using Nano-Influencers to Promote Your Brand on Social Media
Today, every average schoolchild knows who influencers are. These are the influential people on Instagram – celebrities who have millions of active followers. The presence of your product in an educational account — means that millions of people will see your item. Many of those people (parents and such) are likely to buy that product […]
How These Apps Will Make You A Better Photographer
We cannot argue that the photography world is in an exciting place right now. The new tech trends in Artificial Intelligence (AI) technologies are being developed and implemented at an unprecedented rate. Even Facebook tried to downplay the incident in June 2017 — reported August 2017 — when their AI bots invented their own language […]
How Great Leaders Respond to Negative Criticism in the Digital Age
Corporate leadership today is more public than ever before thanks to digital communication and the web. The status quo has been upended by the ease with which critics, pundits, and consumers can communicate with companies and express their dissatisfaction publicly and quickly. The result is a minefield for leaders who must tackle the negative and […]
Is Cold Calling Becoming Obsolete?
Tech enthusiasts joke that if Alexander Graham Bell had known about the telemarketing and cold calling he was about to unleash on the world with the invention of the telephone, he never would have released it. Ten years ago, we declared, “Cold calling is dead.” Inc. has called it “a waste of time,” and sales […]
How Barrett Wissman Predicts Influencers Will Change the Arts Game
Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, is worth $1 million. D’Marie Analytics found that Beyoncé’s follower count — which puts her at No. 18 across Instagram — was only one factor in evaluating her worth as an ambassador. Engagement and click-through […]
The Importance of Customer Feedback And 5 Ways To Obtain It
Customer feedback is one of the easiest ways for a business to learn more about what their customers want, don’t want, like, and don’t like. It’s easy to read articles online and listen to podcasts on the way to work that make educated guesses on what people want, but those guesses are often generalized and, […]
WeChat’s director of user growth talks up new features for overseas clients
I got a chance to sit down at RISE 2017 in Hong Kong with WeChat’s Director of User Growth Stephen Wang. For those unfamiliar, WeChat began as a messaging app back in 2010 created by China’s Tencent, but over the years, it has quickly become a tool of everyday life in mainland China. WeChat has […]
Calm, cruel and connected: May’s best and worst of IoT
It seems that every day a new IoT device or means to connect existing devices is revealed. With so much energy in being devoted to tell us how, when, where, what we can connect to each other, the “why” may be getting a little blurry. So we want to take a step back every now and […]
Could wearables and social media be the future of medical trials?
Wearables and social media might dominate the future of medical trials, according to a new survey that asked members of the Association of Clinical Research Organizations (ACRO) what technologies would be most beneficial and see the most adoption in the next two to five years. The survey results showed five emerging technologies that are substantially […]
Racist hack forces thousands of printers to spew nasty flyers
Infamous black hat and Internet troll Andrew Auernheimer is up to his usual tricks, this time exploiting thousands of unsecure internet-connected printers and forcing them to spew out racist propaganda flyers. He discovered that printers with port 9100 exposed can print anything you want, after you add a small postscript file to the port. After […]
Building developer communities, part two: Crytek
Yesterday Unity Development Interview with Unity Development’s Carl Callewaert about what they have learned about the best ways to build developer communities. Today we are talking with David Bowman, the Director of Production at Crytek on the same subject, and how social media is a vital element to empowering your community. Crytek has a very […]
Buffer’s Gift To Other Startups: How To Grow Gracefully
The social-media management company’s secrets.
Twitter’s Latest Tweak Aims To Cut Out The Noise In Conversations
“Interesting exchanges” to get bumped up on tweet pages.