manufacturing-through-marketing

Can Magic Be Manufactured Through Marketing?

Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure for all that ails them is their company’s product or service. But the high expectations placed on brands often do little more than set them up for a fall. An IBM study found that nearly […]

narrowband iot and manufacturers

Manufacturers Identify New Ways to Succeed in Narrowband IoT

Rise in demand for low power consuming applications has compelled the leading market players operating in the narrowband internet of things (NB-IoT) market to come up with different strategies to mark their presence. Recently, Vodafone announced launch of its narrowband internet of thing network in Sydney and Melbourne. New Investment Pockets Vodafone’s network is currently […]

Foxconn to open self-driving facility in Michigan

Foxconn, the world’s largest manufacturer responsible for Apple’s iPhone and iPad, has announced another multibillion dollar U.S. investment, this time in a Michigan self-driving facility. The Taiwanese-based manufacturer will use the Michigan facility to develop self-driving technologies. The state has been very progressive in its legalization of self-driving cars without a backup driver, alongside its […]

South Africa wants to crank out more connected devices

When you think about global leaders Information and Communication Technologies (ICT) manufacturing, a few regions come to mind. China, Europe, and the United States are certainly among them. But, government leaders from South Africa want to add a new region to the global conversation: Africa. South African Telecommunications and Postal Services Minister Dr Siyabonga Cwele recently attended […]

3DSignals decipher machine maintenance with sound analytics

One of the most compelling aspects of industrial IoT is the ability of sensor technology to solve problems that have plagued traditional industries for years if not decades. One such problem is machine maintenance and repairs. Up until recently, such maintenance was typically time-consuming, costly and limited by the challenge of finding appropriately skilled workers. […]

IoT spending to reach $1.3 trillion by 2020 on hardware investment

New research sees Internet of Things (IoT) spending growing by nearly 16% by 2020 driven by hardware investments, primarily by manufacturers. The Journal reported on the release of the “Worldwide Semiannual Internet of Things Spending Guide” by International Data Corp.(IDC). The IDC report found that IoT spending will reach $1.29 trillion worldwide by 2020, representing […]

How to get CxOs to buy into your IoT project

The IoT (Internet of Things) age is upon us. The media tends to focus on consumer-centric examples like self-driving cars and programmable home thermostats, but IoT’s impact arguably is greater in B2B markets. IoT tools and technologies already are transforming global supply chains, simplifying water management systems, and even optimizing niche industries like oyster farming. […]

India’s mass of small family firms could miss the IIoT revolution

Few of India’s myriad family businesses have adopted any advanced manufacturing technologies like the Industrial Internet of Things (IIoT). And worse, most don’t plan to in the future. An article by Live Mint discusses the results of a recent survey by Tata Strategic Management Group and industry lobby group Federation of Indian Chambers of Commerce […]

German manufacturing sector more gung-ho on IoT than U.S.

Though the Internet of Things (IoT) is booming in the U.S., German manufacturing leaders expect more IoT in their factories in the future. Yibada reported the results of a recent Boston Consulting Group (BCG) survey of 300 U.S. and German manufacturing executives that showed a much greater enthusiasm for IoT by the Europeans. It found […]

Shenzhen playing a strong hand in the global IoT game

Chinese Special Economic Zone of Shenzhen is set to become a global hub for IoT hardware manufacturing. This thriving metropolis of an estimated 14 million people – just 40km outside Hong Kong – and has already made big waves in the IoT world as an attractive spot for entrepreneurial manufacturing, especially for IoT-related companies. Shenzhen […]

The Dirty Secrets of Hardware Crowdfunding

One would think crowdfunding millions of dollars to create the next great device would all but guarantee wild market success. Yet, the hardware crowdfunding road is littered with the ghosts of massively funded coolers, drones and 3D printers that never made it to market. How is it that projects with upwards of $10 million in […]