The 4th-Generation iPad Makes Me Feel Like A Sucker

The 4th-Generation iPad Makes Me Feel Like A Sucker

At first, I didn’t think much about about the new iPads Apple launched yesterday. Sure, the iPad Mini represents an interesting push into the market for smaller, cheaper tablets, but I certainly don’t need one. And the fourth-generation iPad? It’s the company’s least substantial tablet hardware upgrade yet, hardly an improvement over the new iPad […]

At $329, Can Apple’s iPad Mini Compete With Google & Amazon?

At $329, Can Apple’s iPad Mini Compete With Google & Amazon?

Will consumers decide it’s worth a big price premium for an iPad Mini for what amounts to a few ounces of weight and some extra screen surface area – plus the iOS operating system? That is not to say the iPad Mini is not worth what Apple is charging, but the competition has set an aggressive pricing bar and Apple may not have done enough to clear it.