3 Ways to Build an Exceptional Marketing Team

Building a team is hard — just ask any coach in history. A team must be a collection of individual talents that gels into a sum greater than its parts. Choosing the constituent members is difficult enough. Getting them to communicate and collaborate seamlessly is even harder. Companies need great teams across the enterprise, but […]

For Nontechnical Hires, How Much Stock Is Enough?

For Nontechnical Hires, How Much Stock Is Enough?

Guest author Scott Gerber is the founder of the Young Entrepreneur Council. In an early-stage startup, you may not have much in the way of cash to offer new hires. While you’ll often hear advice about how to structure equity for technical hires, deciding how to compensate other key hires—from cofounders to sales staff—isn’t as […]