FitStar – ReadWrite

With HealthBox, Under Armour Wants To Wire Athletes Up From Head To Toe

A digital double threat in hardware and software.

Consolidation will make the sector healthier—but less exciting.

Nothing zen about FitStar Yoga’s debut.

Two strikes—is Apple out?

An exercise app gets an overhaul.

Counting calories may be a thing of its past, as a winner emerges in the connected-health space.

No weights to lift, no waits for the treadmill.

Lock in your commitment to yourself with apps and Web-based fitness tools.

After four months of ReadWriteBody, I’m leaner, fitter and more knowledgeable about my body. The real work hasn’t even started.

Your next personal trainer may come to you over the wire.