The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending. According to an industry report, the programmatic advertising market will be […]
Tag Archives: advertising
What Does it Take to Turn a Positive ROI in PPC Advertising?
The concept of pay-per-click (PPC) advertising is deceptively simple. First, you sign up for the services of a given platform, you identify a few distinguishing characteristics of your target audience in your ideal keywords, then you pay for each lead generated by the ads you eventually place. Turn a Positive ROI in PPC Advertising Whether […]
6 Ad Tech Trends to Dominate Post-Covid World
While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost […]
CCPA Regulation, SMB, and Ad Tech: How will they Co-Exist?
Last month, tens of thousands of apps were closed by Facebook because of a data breach. The investigation process was related to Cambridge Analytica. If you take a quick glance at the past decade, you’ll notice that recent incidences of data misuse are becoming more frequent. Who could have guessed that data protection measures of […]
6 Email Marketing Trends You Need to Be Aware Of
The only way for email marketing to be effective is to stay on top of the trends — and here are six you should pay close attention to.
Set the Script: How to Own Your Podcast Ads
The podcast world — and the ads pouring into it — will only grow. Deploying your advertising dollars effectively can make podcasting work for your business.
Why Customer-Centric Companies Are Leveraging Performance Video for Unprecedented Growth
There’s no substitute for relevance. Nothing — including stunning imagery — will make a difference if the content isn’t tailored to the viewer.
How Women Are Changing Our Worldview, One Ad at a Time
Stereotypes in advertising are bad for business. As brands ignore women’s perspectives, women fight to make their voices — and consumers’ — heard.
The Super Bowl Is Just One Ad — Here’s How to Stay Competitive All Year
Instead of pinning all your competitive hopes on a Super Bowl ad that gets everyone talking — for about 10 minutes — start looking to the future.
Is the Blockchain Role in Advertising Too Overrated?
Society has long been associating blockchain with bitcoin. Although Bitcoin was indeed the first product of its kind, the possibilities of this technology are found far beyond cryptocurrency production. Today, blockchain has become key to advertising transparency and decentralization. The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and […]
Local Advertising Is the Best-Kept Secret, and Tech Can Help
If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one. When it comes down to it, that might be […]
How Tech Is Shaking Up the Modern-Day Ad Agency
How do you get noticed when your audience is more mobile, digital, and finicky than ever? That’s what the major players in the ad industry are trying to figure out. Not only are brands moving their media operations in-house, but many companies are embracing IT consulting firms in lieu of paying ad agencies. Why? It […]
3 Companies Winning the OTT Race With Advertisers
Americans are getting serious about cutting the cord. By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. A slew of recent industry reports have shown that Americans are actively in pursuit […]
Government Divisions to Use VR for Training, Hiring, & More
Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case. But surprisingly, as VR has gone more mainstream over the last 18 months, governmental divisions from […]
How to use emotion AI for all the right reasons
As artificial intelligence (AI) grows, its ability to understand and respond to your emotions is key. If machines, robots, and technology are to make better, more contextual judgments of human behaviors, the next step is ultimately Emotion AI. While emotion AI enhances the human computer interaction, enables brands to gain emotional insight in real-time and […]
Connected cars may give automakers the key to advertising dollars
The automotive industry is undergoing its biggest transformation since the 1908 Model T, the car that opened up travel to the middle-classes of America. But unlike in 1908, it isn’t about the price or production of a car, but how connectivity and automation will change the business model for manufacturers and the experience for consumers. […]
What we’ve learned about VR ads after 100 million impressions for brands
A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. This marked the first time a major VR headset manufacturer had reached this milestone. At this same time last year, Mark Zuckerberg’s surprise appearance in Barcelona, surrounded by an audience all in VR headsets, sparked excitement for the future of […]
Freckle beacons want you to get your ESPN on
Freckle, an Internet of Things (IoT) beacon analytics firm, has announced a new partnership with AirKast, a popular mobile platform provider for publishers, which include ESPN, Cumulus Media, and CBS News Radio. The introduction of Frickle SDK into AirKast’s wide selection of publishers, which number in the thousands, should provide more accurate location services for […]
Ad giant Publicis picks 90 lucky tech startups
Publicis Groupe, one of the “big four” advertising agencies in the world, has revealed the 90 startups that won the Publicis90 global initiative at the Viva Technology Conference in Paris, France. The 90 winners will receive investment ranging from $11k to $554k alongside mentoring from the advertising giant. The jury that chose the 90 startups […]
Wearables data becoming a marketer’s goldmine?
Wearables are still a niche market for marketers, but in the future the data procured from smartwatches might be much more valuable than what is currently available from laptop and mobile users. In a survey conducted by Ovum for Criteo, marketers gave their thoughts on what data would be the most valuable in the future. […]