When it comes to advertising goods and services online, there’s no room to rest on your laurels. It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. There are five itchy reasons why you’re blowing your advertising budget. […]
The only way for email marketing to be effective is to stay on top of the trends — and here are six you should pay close attention to.
The podcast world — and the ads pouring into it — will only grow. Deploying your advertising dollars effectively can make podcasting work for your business.
There’s no substitute for relevance. Nothing — including stunning imagery — will make a difference if the content isn’t tailored to the viewer.
Stereotypes in advertising are bad for business. As brands ignore women’s perspectives, women fight to make their voices — and consumers’ — heard.
Instead of pinning all your competitive hopes on a Super Bowl ad that gets everyone talking — for about 10 minutes — start looking to the future.
Society has long been associating blockchain with bitcoin. Although Bitcoin was indeed the first product of its kind, the possibilities of this technology are found far beyond cryptocurrency production. Today, blockchain has become key to advertising transparency and decentralization. The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and […]
If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one. When it comes down to it, that might be […]
How do you get noticed when your audience is more mobile, digital, and finicky than ever? That’s what the major players in the ad industry are trying to figure out. Not only are brands moving their media operations in-house, but many companies are embracing IT consulting firms in lieu of paying ad agencies. Why? It […]
Americans are getting serious about cutting the cord. By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. A slew of recent industry reports have shown that Americans are actively in pursuit […]
Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case. But surprisingly, as VR has gone more mainstream over the last 18 months, governmental divisions from […]
As artificial intelligence (AI) grows, its ability to understand and respond to your emotions is key. If machines, robots, and technology are to make better, more contextual judgments of human behaviors, the next step is ultimately Emotion AI. While emotion AI enhances the human computer interaction, enables brands to gain emotional insight in real-time and […]
The automotive industry is undergoing its biggest transformation since the 1908 Model T, the car that opened up travel to the middle-classes of America. But unlike in 1908, it isn’t about the price or production of a car, but how connectivity and automation will change the business model for manufacturers and the experience for consumers. […]
A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. This marked the first time a major VR headset manufacturer had reached this milestone. At this same time last year, Mark Zuckerberg’s surprise appearance in Barcelona, surrounded by an audience all in VR headsets, sparked excitement for the future of […]
Freckle, an Internet of Things (IoT) beacon analytics firm, has announced a new partnership with AirKast, a popular mobile platform provider for publishers, which include ESPN, Cumulus Media, and CBS News Radio. The introduction of Frickle SDK into AirKast’s wide selection of publishers, which number in the thousands, should provide more accurate location services for […]
Publicis Groupe, one of the “big four” advertising agencies in the world, has revealed the 90 startups that won the Publicis90 global initiative at the Viva Technology Conference in Paris, France. The 90 winners will receive investment ranging from $11k to $554k alongside mentoring from the advertising giant. The jury that chose the 90 startups […]
Wearables are still a niche market for marketers, but in the future the data procured from smartwatches might be much more valuable than what is currently available from laptop and mobile users. In a survey conducted by Ovum for Criteo, marketers gave their thoughts on what data would be the most valuable in the future. […]
Customer journey maps may be popular, but there’s a better way.
And to make money with.
As the App Store gets more crowded, a fix for developers.