Ivan Guzenko

Ivan Guzenko

Ivan Guzenko is an ad tech visionary, CEO and co-founder of the SmartyAds company

Latest Posts From Ivan Guzenko

blockchain advertising

Is the Blockchain Role in Advertising Too Overrated?

Society has long been associating blockchain with bitcoin. Although Bitcoin was indeed the first product of its kind, the possibilities of this technology are found far beyond cryptocurrency production. Today, blockchain has become key to advertising transparency and decentralization. The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and […]