The Swedish Gambling Authority (Spelinspektionen) has taken enforcement action against three unlicensed gambling operators for illegally targeting Swedish users.
Bans have been issued to EOD Code SRL, Igloo Ventures SRL, and MIBS NV, which will no longer be able to accept bets from players in the Scandinavian nation.
Spelinspektionen detailed that the betting operators utilized affiliate marketing and ad placements on Swedish websites, as well as connecting with influencers to promote their services on social platforms such as Instagram and Twitch.
These activities were conducted despite the operators not holding the required national license, resulting in the punitive action from the regulator.
The Swedish Gambling Authority also confirmed action against More Tech Group, a licensed operator responsible for sites such as lottoexperten.se, lottoexperten.com, and superlottoclub.com.
A preliminary review will assess the company’s adherence to different obligations listed in the Swedish Gambling Act, including written consent in telephone sales and customer identity verification against the national self-exclusion register, Spelpaus.
Sweden’s gambling regulator is detemined to reflect the intentions of the national government to oversee a stringent regulatory framework.
Spelinspektionen also reiterated that all enforcement actions and bans are listed on its website in the interests of transparency.
Tre spelbolag, EOD Code SRL, Igloo Ventures SRL och MIBS N.V har fått förbud att rikta spel mot Sverige. Bolagen har riktat marknadsföring mot svenska konsumenter utan nödvändig licens. https://t.co/pAk7ZycNFQ
— Spelinspektionen (@lagligtspel) May 13, 2025
Landmark sponsorship deal for Brøndby IF
In other gambling news in neighboring Denmark, Superliga soccer club Brøndby has signed a three-year agreement with Betano.
The deal will commence from this summer, with the Kaizen Gaming subsidiary becoming the primary sponsor of the Danish club.
“This isn’t merely a large commercial agreement; it’s a strategic partnership with a brand that shares our ambitions,” said Brøndby CEO, Ole Palmå.
Image credit: Grok/X
