Home Spotify Founder Leaves Us Looking to MOG, Napster & Others

Spotify Founder Leaves Us Looking to MOG, Napster & Others

Everybody piled into the ballroom today at the Austin Convention Center to hear Spotify CEO Daniel Ek give the final keynote interview of SXSWI of 2010 fully expecting to be blown away with the release of the peer-to-peer music player.

Instead, we got somewhat evasive and allusive answers on when to expect a U.S. version and were left looking to yesterday’s announcement of MOG’s move to mobile, with full knowledge that Napster is nipping at its heels.

At the same time, while we’re all awaiting the U.S. launch, it looks like many of the tech savvy already have gotten their hands on the Europe-only application. Interviewer Eliot Van Buskirk started out the session by asking who in the audience had used Spotify and more than most of the crowd raised a hand in the air. Ek said that he was very surprised by the number of people that had used the software.

Ek said that he thinks that the day that we allow music to be seamlessly transported between platforms and carried around on mobile devices would be when we saved the music industry.

“Music that I really love, I tend to want to buy and own still,” said Ek. “I don’t necessarily want to own it in the format it used to be, like in a dumb plastic disk, but I’m more than happy to pay $100 to get a box set with a t-shirt and notes.”

He explained that, while many seem to criticize Spotify for giving music away for free and adding to the problem, “it’s not free” and that “with all those listings on the Spotify platform, the artists get paid every time” their music is played.

Ek argued that he thought that the music industry would be “radically bigger” today if users could legally have music on any device, using the metaphor of music as flowing water.

We did, however, get to see a quick demonstration of Spotify for Android, but it was a bit quick to glean much in the way of usability. It did, indeed, play music.

In the end, though, we have to wonder why we’re all holding our breath for Spotify to land on U.S. shores. By the show of hands, it certainly doesn’t seem that hard to acquire and we have some valid alternatives, like MOG and the soon-to-be Napster platform, as well as their web counterparts.

If you’re that worried about getting Spotify, our suggestion would be to go get a proxy service set up and get to it already.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.