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Spotify has announced AI playlists for its Premium users, allowing listeners to create playlists via a prompt. The feature will first be available to Android and iOS device users in the U.K. and Australia, with plans for ongoing upgrades in the coming months.
The music streaming company also shared a few examples of prompts, including “relaxing music to tide me over during allergy season” and “a playlist that makes me feel like the main character.”
The service mentioned that users can create prompts based on various themes such as locations, animals, activities, colors, emojis, and even film characters. It added that the most effective prompts blend moods, artists, genres, and eras, but these selections can be further customized with additional prompts.
Spotify also highlighted that it has “measures in place,” to address any inappropriate prompts.
The company explains that it uses large language models (LLMs) to understand the user’s intent. After this, the platform leverages its personalization technology, which includes data on the listener’s history and preferences, to respond to the prompt and create a customized, AI-generated playlist for the user.
It also incorporates a variety of third-party tools to enhance its AI and machine learning capabilities.
There were reports of the AI Playlist feature in December after several TikTok users stumbled upon it in the Spotify Library App.
In 2023, Spotify also released its Personal DJ feature. This allowed users to access a virtual DJ that the company heralded as a “Dynamic AI voice Platform.”
How to create an AI Spotify playlist
To create an AI Playlist, start by opening the Spotify mobile app and navigating to “Your Library,” located in the bottom-right corner of the screen. Next, locate the “+” button within “Your Library” at the top-right corner of the app and select “AI Playlist.” Users can then either choose from a set of suggested prompts or unleash their creativity by typing in their own. Spotify offers recommendations such as “sad music for painting dying flowers” or “tracks for horse riding into the sunset.”
After submitting a prompt, Spotify takes the reins, sifting through its library to curate tracks that resonate with the mood or activity envisioned. Listeners can personalize their playlist by previewing songs, removing those that don’t fit, and communicating with AI Playlist to fine-tune their creations if something is amiss. Finally, by tapping “Create,” the playlist will be saved to the “Your Library” section of the app.
Featured image: Spotify
