Home Reliance Jio may soon build an Alexa and Google Assistant rival

Reliance Jio may soon build an Alexa and Google Assistant rival

Reliance Jio may soon challenge the likes of Amazon Alexa and Google Assistant in the smart digital assistant space. The telco is reportedly planning to acquire conversational AI chatbot firm Haptik. The deal is said to be worth over Rs 200 crore (roughly $28.9 million), and is expected to be finalised in the next few days.

Reliance Jio may build India’s own Alexa

Reliance Jio rattled the Indian telecom market with its disruptive launch in 2016. Since then, the Mukesh Ambani-led firm has had multiple expansions. From music and video streaming services, to instant messaging and cloud storage services, Jio offers them all. The company is even trying its hands on crypto market.


Reliance Jio is now gearing up for another expansion. The telco is acquiring chatbot maker Haptik with the aim to build a new conversational platform that will rival the Amazon Alexa and Google Assistant. According to Inc42, Haptik founders Aakrit Vaish and Swapan Rajdev have signed a Business Transfer Agreement with Reliance Jio in February this year. The transaction for the acquisition is expected to be completed in the next few days. The deal could well and truly see Reliance Jio turn itself from a telecom into a digital services business.

Founded in 2013, Haptic builds chatbots that help users to complete daily tasks such as online shopping, travel bookings, food delivery among others. The firm last raised $11.2 million with investments from Times Internet and Kalaari Capital. Haptic has so far built chatbots for several enterprise customers, including Samsung, KFC, Tata Group, Amazon Web Services, and OYO. The company expanded to the US in 2018 and the UK in 2019, and is looking for more expansions in the future.

As for Reliance Jio, it is one of the several such acquisitions in the recent past. It’s other recent investments and acquisitions include AI-based edutech platform Embibe, AI startup Netradyne, and online logistic startup Grab. Jio also acquired a vernacular language technology development company, Reverie, in February this year.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.