The betting platform Playbook Engineering will now have PandaScore’s esports odds feed integrated into its system.
The new partnership will allow operators to utilize the automated pricing and AI-supported trading models which feature an expanded range of betting options within the esports world.
This means that clients of Playbook Engineering will have greater options, as the company provides a service to operators and new entrants into the gambling industry. Some of the brands they support include AK Bets, Bet Wright and Star Sports.
The French-based PandaScore provides statistics and odds for media companies and operators, with the data infrastructure being powered by AI. On the company’s LinkedIn page, it says they “strongly believe that AI will revolutionize both esports and traditional sports. That’s what we’re here for.”
Demand for esports betting is stated in PandaScore and Playbook Engineering signing
The partnership has been facilitated by Sporting Solutions, with the commercial director at Playbook Engineering citing a demand for esports betting.
“Sportsbook operators simply can’t ignore the demand for esports betting and in PandaScore, we have a premium odds, data and betting product provider that lives and breathes esports.
“This partnership, done through our mutual friends, Sporting Solutions, further positions Playbook Engineering as a tier-one platform provider to some of the most exciting sportsbook brands around the world. This makes it a win for us, our partners and their players.”
The esports industry has seen growth over the last few years which is said by Statista to be influenced by factors like the growing popularity of digital platforms, increased interest in competitive gaming, and the convenience of online betting options.
The senior sales manager at PandaScore Joseph Noone says: “Playbook Engineering powers some renowned sportsbooks as well as up and coming brands that are really making an impact.
“It’s great that these sportsbooks can access our esports odds, data and betting products, allowing them to engage new and existing player cohorts with a compelling esports offering that stands out when it comes to the range and value of odds.
“The integration wouldn’t have been possible without our shared partner Sporting Solutions, and stands as an example of what can be achieved when providers work together.”
Featured Image: AI-generated via Ideogram
