Open-source software has already proven its potential for improving accessibility, connecting developers together, and reducing costs. Proponents of open source have a long list of benefits they can use to persuade you, and even the naysayers are willing to acknowledge the advantages. But is open source destined to be our...
While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021...
If you don’t know what is conversation intelligence, you must be living under a rock. Covid changed many things for the post-pandemic world and brought on digital tech advancement, one of the major advancements was in AI, especially in the field of conversation. For those of you who don't know:...
For many businesses, marketing can feel like a black box that maybe doesn't always get the return you expect. For example, would you rather spend $500 on search engine optimization, paid advertising, or just burn up the money instead. According to the US Small Business Administration, a company that makes...
The world is continuously changing, and so are the tactics and technologies in B2B marketing. As a result, marketers face challenges like never before to approach their target audience and convince them to buy the product or service they are offering. The current market requires a unique skillset and the...
The pandemic didn't just change how we live but also changed how we work. We've seen differences in going to the office or school every day to getting up every day and sitting in front of a laptop became our reality. Artificial intelligence and cloud solutions were two leading technologies...
As marketers, your primary objective should be engaging your customers throughout the complete marketing, sales, and service lifecycle. And to achieve that, you need to create 1-to-1 personalized customer experiences across various online channels, including SMS, print, email, web, social media, and IoT devices. Easier said than done, right? Well,...
Data management through Big Data technology and tools is a relevant topic at the enterprise and state levels. Today, mainly large enterprises use Big Data technology today (about 60% of the market). However, the number of medium and small businesses infusing this tech is growing each year. By 2025, Big...
The variety of software we use daily can feel endless and overwhelming. It’s inevitable that the adoption of additional software, widgets, and plugins to complement our core tools with business growth. This can quickly lead to us getting inundated by data silos, disjointed information, additional expenses, and other problems that...
Consumers love a fast and personalized experience. But there's a catch. They also look for companies to do business in a way that's relevant for them. So, what does relevance mean in today's scenario? Simple. It means aligning products and services with real-time inventory realities and sharing the right message...
Gathering and analyzing data has been the craze of business for quite some time now. Yet, too often, the former takes hold of companies at such strength that no care is given to the thought of utilizing data. There’s a reason we had to invent a name for this phenomenon...
A few weeks ago, I called my broadband provider about intermittent outages. The helpful customer support rep looked at my account and cheerfully told me that I could save money by switching to a different plan. A few minutes later, I had changed my plan to one that cost half...
Artificial intelligence is gaining more and more attention. Intelligent self-learning programs disrupt many industries, including eCommerce, manufacturing and production lines, transportation, agriculture, logistics and supply chain, and more. Moreover, such programs automate redundant processes and don't require a high level of creativity, increasing its overall effectiveness. "It is difficult to...
Customer service can’t be reduced to a formula. It’s more than your agents promising a good product or service, smiling, and wishing a customer a pleasant day. This is where customer service coaching for your agents can make a big difference. A customer service role can involve endless amounts of...
As a business owner, regardless of your company's size, you should be aware of what your customers want. Knowing precisely what your customers demand can help ensure the success of new products and services and ultimately increase your sales. Customer insights also allow you to adapt your business model to...
According to Gregory Zackowicz from Omnisend, all major kinds of emails witnessed a 95% or greater year-over-year (YoY) spike in 2020. The statistic isn’t alarming, considering everyone was glued to their screens almost the whole year. With that momentum, we enter 2021 and try to add strategic soundness and refinement...
According to Spotio dot com blog, in 2019, Google searches for “sales enablement” increased by over 51%, a telltale of an ongoing discussion on the collaboration between humans and automation tools in making sales. Sales enablement exists at the intersection of marketing and sales, fostering collaboration between humans and automation...
Brand management has always been a complicated concept, even for those who have had the chance to work on it themselves. Some reasons are its ever-evolving nature and complex tasks like defining organizational values, brand vision, and influencing customers’ perceptions of your brand. It might seem an overwhelming aspect of...
When we speak about artificial intelligence, most people associate it with “something smart.” From voice assistants capable of finding the answer to any question and self-driven cars to cutting-edge fridges that can plan meals and stream your favorite content - the game is changing, technology is engaging, and AI is...
Content is the king of any type of marketing; there is nothing new here. However, creating a perfect plan for your next content marketing is the key to success. Almost anyone can create content but making it perfectly suited for your business is the key. Long ago, before 2005, B2B...
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