Fact Checked by 
Xbox head honcho Phil Spencer has promised that fans of the brand will have more consoles and “other devices” going forward, but that any technical refresh of the existing Xbox line-up is unlikely.
Speaking to Rolling Stone after the company launched its new “This is an Xbox” ad campaign – a slightly bizarre piece of work showing various devices such as a Meta Quest 3, a Steam Deck, and a laptop alongside the slogan, “This is an Xbox” (it even included a cat litter tray with the words, ‘This is a cat box’), Spencer said, “We’ll definitely do more consoles in the future and other devices”
While the “other devices” are slightly mysterious, rumors have been around for a good while that Microsoft would really like to get itself into the handheld gaming market, but as yet they are nothing more than hopeful industry murmurs, although Spencer himself has been quoted that, “the expectation is that we would do something”
More interesting perhaps was the seeming confirmation that we won’t be seeing any iterations of this particular Xbox line, like we have seen with the PS5 Pro – which to be fair, hasn’t exactly set the world alight.
Spencer told Rolling Stone, “ We think about hardware that can create unique value for our players or creators on our platform. We don’t need to do incremental hardware for our own benefit.
“Does a new device really give you a unique experience on screen in some way? It’s less like the old days, going from the original Xbox to 360 – that was standard definition to high definition. Now it’s harder to show the benefits.”
So with no new Xbox or the cards, or at least on the horizon, alongside the confirmation that A Bento Box is not an Xbox, it seems as though Microsoft’s dramatic strategy change is now well and truly in full swing. It has already seen the early shoots of success by bringing Call of Duty to its Game Pass subscription service.
Whereas mega-games such as Grand Theft Auto VI will potentially launch on a new PlayStation 6 to play it on, where will that leave Xbox? Time will tell.
