Home Meta expands AI image generator into standalone tool

Meta expands AI image generator into standalone tool

Meta has just launched a standalone AI image generator, using the same technology as its in-Messenger generative AI tool.

Currently only available in the United States, the AI tool turns text prompts into free images, with the ability to tweak and edit the pictures with further text-based prompts and comments.

This standalone experience is aimed at “creative hobbyists”, according to Meta, and lets you create images with technology from Emu, Meta’s image foundation model.

The AI messaging experience in Facebook chats remains but is “designed for more playful, back-and-forth interactions”, whereas the standalone tool means users can create and download free images on the web.

Released in the same blog post, Meta also announced the ability to ‘riff’ on AI-generated images within Facebook Messenger.

Facebook users can share an initial image through AI, with the person they’re chatting with then able to press and hold on the picture to riff on it with another text prompt. Meta AI will generate an entirely new image.

Meta has still more plans for its AI features for 2024, writing: “We continue to listen to people’s feedback based on their experiences with our AIs, including Meta AI.

“We’re still just scratching the surface of what AI can do. Stay tuned for more updates in the new year.”

How to use Meta’s AI image generator

Some users may have already tried out Meta’s in-Messenger AI image generator, accessed by typing /imagine and then describing what you want it to create.

Now, you can access the same service in a separate standalone tool. All you need to do to be able to use it is follow that link and type what you want it to create in the text box on the left-hand side.

You will need to log in with a Meta account in order to use the Imagine tool, but so long as you have a Facebook or Instagram account, that will enable you to gain access.

Featured image: Meta

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Rachael Davies
Tech Journalist

Rachael Davies has spent six years reporting on tech and entertainment, writing for publications like the Evening Standard, Huffington Post, Dazed, and more. From niche topics like the latest gaming mods to consumer-faced guides on the latest tech, she puts her MA in Convergent Journalism to work, following avenues guided by a variety of interests. As well as writing, she also has experience in editing as the UK Editor of The Mary Sue , as well as speaking on the important of SEO in journalism at the Student Press Association National Conference. You can find her full portfolio over on…

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