Home Leading B2B2C Startups to Watch in December

Leading B2B2C Startups to Watch in December

Startups have long varied in the gaps and challenges they solve and the solutions they offer. They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer.

B2B2C tech startups, bridging the gap between businesses and consumers, are poised to become the pioneers of the digital age. What’s driving this shift? It’s the realization that this uncharted territory offers a plethora of advantages.

Leading B2B2C Startups

One of the most compelling aspects of the B2B2C model is its potential for exponential business growth. As these kinds of startups serve both businesses and consumers, startups can tap into dual revenue streams, propelling them forward at an accelerated pace. This duality also enhances resilience, as the startup is less dependent on a single market segment, thus diversifying risk.

Partnering with established businesses enhances brand credibility, while their streamlined approach offers unmatched convenience to customers. B2B2C startups can focus on their core expertise, thanks to business collaborations, and they enjoy a faster route to customer acquisition by tapping into existing customer bases.

In the uncharted waters of tech startups, B2B2C models offer a promising course to explore untapped markets and address unmet needs, making them the captains of innovation in the digital era. But what do these B2B2C tech startups look like? Here are the most prominent ones breaking the barriers and tapping the blue ocean:

Coho AI

Coho AI is a transformative force in the SaaS industry, providing a solution that addresses the challenge of making data-driven decisions. This startup leverages the untapped potential of cohort analysis to bring clarity and purpose to the vast sea of SaaS data. Their advanced AI platform seamlessly offers unique and highly sought-after access to customer journey metrics and upselling opportunities.

With Coho AI’s platform, SaaS and B2C companies can optimize user acquisition by identifying promising user cohorts and tailoring their product experience. As users evolve into high-value clients, the platform seamlessly transitions to enterprise sales, providing sales teams with a wealth of data for personalized, consultative experiences. Coho AI represents the future of data-driven growth in the SaaS industry, offering a glimpse into the potential of PLG and AI-driven insights. Its innovative approach is poised to shape the future of data-driven growth as technology evolves and data becomes even more abundant.


Bright.md is transforming healthcare with its asynchronous telehealth solution. This innovation offers remarkable efficiency for patients and providers, significantly improving patient satisfaction and streamlining healthcare delivery. By treating low-acuity conditions virtually, Bright.md reduces administrative burdens on providers, allowing them to focus on quality care.

They’ve cut patient interview times to 13 minutes, reducing ER and urgent care visits by 35% and ultimately lowering the cost of care for common conditions. In a healthcare landscape where consumers seek convenience, Bright.md is a game-changer, providing accessible, consumer-centered care and redefining the patient-provider experience. This company’s leadership is evident in its comprehensive patient interviews, clinical support, and user-friendly digital navigation. Bright.md is setting the course for the future of asynchronous telehealth.


dv01 leads the charge in structured finance, bridging the gap between lenders and capital markets. Their all-encompassing platform provides standardized loan-level data and integrated analytics tools, eradicating legacy system inefficiencies. These outdated technologies have concealed true loan performance, hindered trust, and hampered strategic opportunities. As a one-stop shop, dv01 standardizes raw data and turns it into actionable insights, empowering clients across the finance spectrum to make smarter, data-driven decisions.

Focusing on data integrity, they offer transparency across asset classes and dataset types, fostering trust and efficiency in the market. With over 400 leading firms onboard, dv01 is at the forefront of reshaping structured finance with modern technology and data solutions.


Mahmee is at the forefront of maternal support, offering comprehensive pregnancy and postpartum care at a fixed monthly price. With a dedicated team of healthcare professionals, including nurses, doulas, lactation consultants, mental health coaches, nutritionists, and care coordinators, Mahmee provides all-inclusive care to address clients’ unique needs 24/7.

Their flexible options encompass virtual and in-person visits, private messaging, classes, and data-driven care, ensuring clients’ peace of mind during this important journey. Mahmee’s innovative approach simplifies maternity care, unifying an expert team that supports clients at every stage. It offers timely and proactive care, ultimately enhancing clients’ maternity experience and making it more convenient, cost-effective, and reassuring. And with memberships, clients can save over $1,000 monthly compared to purchasing these services individually, making Mahmee a game-changer in maternal care and empowering every parent on their journey.

Scipher Medicine

Scipher Medicine is trying to combat the $552 billion wasted annually on ineffective drug prescriptions. They leverage individual molecular data to prescribe the right therapy, saving money and improving lives. Their groundbreaking blood-based molecular signature test empowers providers and payers to make precise treatment decisions, reducing wasteful spending.

Built on over a decade of experimental research, their platform genuinely represents disease biology. Scipher Medicine’s precision medicine approach identifies unique disease signatures, predicts drug responses, and uncovers novel drug targets. With a growing database, Scipher Medicine continues to refine its insights and impact the autoimmune disease market with tests like PrismRA, ensuring every patient receives the right therapy from day one. This company is revolutionizing drug prescriptions and shaping the future of healthcare.


Ultimately, B2B2C companies like the ones presented in this article involve a close partnership between two companies to bring products and services to people. These companies embody the essence of B2B2C, connecting businesses and consumers in a way that enhances experiences, streamlines processes, and drives meaningful outcomes.

This model has become popular because of the benefits it can provide to all businesses and consumers. This is why countless innovative startups are developing new solutions in new avenues and breaking through new markets in the B2B2C arena –- all for a future where every challenge and every problem is addressed through innovative solutions.

As technology continues to evolve, the impact of these pioneers is not just felt today. Still, it serves as a preview of the transformative potential that lies ahead in the future of businesses and consumer interactions.

Featured Image Credit: Photo by Canva Studio; Pexels; Thank you!

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Adam Torkildson

I'm a digital asset investor; founder of Tork Media; father, mentor, and husband. I love getting pitched about new tech startups, especially in the AI space.

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