Las Vegas is known to have a summer slump, with casinos and venues hoping to attract punters with fresh deals.
Scorching temperatures throughout July and August and fewer conventions drawing in national and international crowds, Las Vegas is known to have a summer slump. While summer deals are common to try and overcome this, Review Journal reports that 2025 will see more generous offers than ever before, ranging from free Strip parking to reduced hotel room rates and waived resort fees for locals, as well as headline-catching events.
“The current promotions we see are typical of summer, and they are not necessarily out of the ordinary,” said Amanda Belarmino, an assistant professor at UNLV’s William F. Harrah College of Hospitality. “There are some who would also argue that we have become overpriced as a city (and) perhaps these deals would be better seen as a course correction to attract a wider array of travelers.”
There is also increased pressure on hospitality across the US, with The Independent reporting a notable rise in global tourists canceling trips to the US. While ebbs and flows are normal in the tourism industry and need to be ridden out, some Las Vegas venues are attempting to maximize income, especially just a few years on from the economic impact of the COVID-19 pandemic.
“There continues to be an ebb and flow in the lower to mid-tier leisure customer market segments, which is a good chunk of your seasonal customer,” said Brendan Bussmann, managing partner at B Global Advisors, a gaming, sports and hospitality consulting firm. “As the consumer’s behavior has changed, Vegas continues to find ways to adapt even in periods of softness.”
What’s the word on deals from Las Vegas operators?
Casino operators themselves have neither confirmed nor denied publicly whether the deals are in answer to increased pressures from the above factors, or simply standard summer offers. However, Carlos Castro, the Strip property’s chief executive and chief financial officer did confirm to Review Journal that Sin City is “always evolving.”
“Las Vegas is always evolving, and so are we,” Castro explained. “We’re seeing shifts in how people travel and spend, and we’re responding with experiences that are both accessible and memorable.”
Readwrite.com reached out to MGM Resorts International and Caesars Entertainment for comment.
Featured image: Wikimedia Commons, licensed under CC BY-SA 4.0
