With the new season of the Indian Premier League (IPL) now underway, the analytics platform Blask has detailed its significant early impact on the iGaming industry.
The Blask Index – a key metric system that identifies player interest and related market moves – rocketed from 1.60 million on March 21, up to 2.39 million the following day, with the season opening on March 22.
Yes, it is perhaps a small scale and just one day, but the Blask Index data shows the rapid surge on IPL opening days in recent years:
2025 – 1.60m to 2.39m
2024 – 1.28m to 2.38m
2023 – 868.1k to 1.84m
2022 – 674.8k to 1.27m
2021 – 569.9k to 1.23m
2020 – 372.1k to 715.4k
2019 – 176.8k to 249.6k
2018 – 114.5k to 291.9k
2017 – 121.8k to 276.4k
The figures above detail the consistency and gains over the long-term, it cannot be dismissed as an instant, one-off rise. IPL is driving growth in India’s iGaming sector and effectively acts as a market driver for the entire betting sector in the country.
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Noor Ahmad says TIMBER STRIKE 🎯
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— IndianPremierLeague (@IPL) March 28, 2025
Best is yet to come
However, as detailed by Next.io, the significant opening day figures are not the actual high point of activity. The data shows the biggest moments come further into the season, with the following record-breaking Blask Index spikes:
– 2021 saw the Blask Index rise to 1.8m on April 18 during contests between Royal Challengers Bangalore and Kolkata Knight Riders.
– In 2023, the greatest point of 2.1M came on March 31, one week into the campaign.
– 2024. Last year, the all-time high of 3m was registered during the high-profile games between Sunrisers Hyderabad, Chennai Super Kings, Gujarat Titans, and Royal Challengers Bangalore, on April 28.
As good as last week’s opening day figures were, the data (and precedent) show that the best is yet to come. IPL cricket is alive and well in India, with game betting contributing to the interest and activity.
Image credit: Grok/X
