At Social Media Camp last week in New York City, the real-world value of social media was a hot topic for attendees. Questions about ROI (that’s return on investment for all you vehemently anti-corporate and possibly broke folks) abounded, and true experts were on hand to answer.
One such expert, Howard Greenstein, has a mile-long rap sheet in social media and web work that reaches back into the mid-nineties. He is known for his unique blend of experience and enthusiam, both of which he brings to this video conversation about how businesses and brands can use social media.
Howard Greenstein on Social Media for Brands and Businesses from ReadWriteWeb on Vimeo.
