Home Google’s rumored $20 billion deal to stay on Apple’s Safari

Google’s rumored $20 billion deal to stay on Apple’s Safari

Search engine giant Google is reportedly paying a staggering amount to Apple, with figures ranging between $18 to $20 billion. According to a report by The Register, this payment, as suggested by market research firm Bernstein, is for Google to retain its position as the default search engine on Apple’s Safari browser.

The significance of being the default

Apple’s Safari browser, the primary choice for millions of iPhone and Mac users, plays a pivotal role in the digital ecosystem. Being the default search engine on such a platform is invaluable. For Google, this ensures its search services are at the forefront for Apple users, translating to increased traffic and potential advertising revenue.

While the specifics of the deal remain confidential, the benefits for both tech behemoths are evident. Apple gains a substantial revenue stream, while Google solidifies its dominance in the search engine sector.

This revelation comes at a time when Google faces antitrust scrutiny over its search engine dominance. Last month, the U.S. Department of Justice case against Google’s alleged anticompetitive tactics went to trial. Part of the lawsuit focuses on Google’s agreement with Apple to be the default search engine, arguing that such deals stifle competition.

“We believe there is a possibility that federal courts rule against Google and force it to terminate its search deal with Apple,” the Bernstein analyst told The Register. And while that would be an obvious blow to Google, the deal accounts for an estimated 14-16% of Apple’s annual operating profits, according to Bernstein.

Speculation about Google’s payments to Apple isn’t new. However, Bernstein’s recent estimate indicates one of the highest figures discussed publicly.

This purported payment underscores the fierce rivalry in the digital search market. As tech giants like Google and Apple strategize in the digital landscape, such agreements provide insight into their tactical moves.

Featured Image Credit: Pixabay; Pexels; Thank you!

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Maxwell Nelson
Tech Journalist

Maxwell Nelson, a seasoned journalist and content strategist, has contributed to industry-leading platforms, weaving complex narratives into insightful articles that resonate with a broad readership.

Get the biggest iGaming headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Gambling News

    Explore the latest in online gambling with our curated updates. We cut through the noise to deliver concise, relevant insights, keeping you informed about the ever-changing world of iGaming and its most important trends.

    In-Depth Strategy Guides

    Elevate your game with tailored strategies for sports betting, table games, slots, and poker. Learn how to maximize bonuses, refine your tactics, and boost your chances to beat the house.

    Unbiased Expert Reviews

    Honest and transparent reviews of sportsbooks, casinos and poker rooms crafted through industry expertise and in-depth analysis. Delve into intricacies, get the best bonus deals, and stay ahead with our trustworthy guides.