Halloween’s barely over, but it’s already the most wonderful time of the year! Brace yourselves for the onslaught of holiday-themed money-grubbing, folks.
The tech sector is subjected to the same indignities, beginning with a new enterprise search product from our friends at Google, who insist that users will stay on your pathetic website for about eight seconds unless they find exactly what they’re looking for. And how ever shall they find it? Google Commerce Search, of course!
Google Commerce Search was engineered with the online retail experience in mind. It purports to allow visitors to quickly find the products they seek; to filter results by category, price, brand or other attributes; to increase conversions and sales; to increase sales of specific products within search results; to conduct cross-sale and promotional offers; and to scale without glitches because of holiday-related traffic spikes. And all of these results are to be delivered alongside Google’s analytics offerings for optimized performance and conversion.
Here’s a prematurely festive and depressingly commercial demo video:
Sure, it’ll make users happier by decreasing the keystrokes between rabid greediness and commercial satiety, but at what cost? That’s a factor you’ll have to contact Google to actually learn about; pricing is not available online.
It’s dirty electronic retailer ROI powered by Google – happy holidays. Webinars are coming to a monitor near you on November 12, November 17, and December 3.
