Google is definitely on a buying spree this year. The company’s latest acquisition is Episodic, an online video platform that Google will probably integrate into YouTube is some form. Neither Episodic nor Google shared any financial details about this acquisition. Episodic plans to keep its current service up and running for the time being.
This is Google’s second video-related acquisition this year. In February, Google also finalized the acquisition of video compressions specialists On2 which was first announced in August 2009. Last year, a number of rumors about Google buying video provider Brightcove surfaced, but those rumors never turned into reality.
What Does Episodic Do?
While Episodic is probably not a household name for most, the company offers a wide range of video services, as well as a full set of analytics for its customers. Episodic offers a free trial, it is really a paid video service for both live and on-demand videos. One of the company’s current signature clients is Showtime, which uses the Episodic platform to deliver live video from sporting events. Episodic also offers monetization services, including ad management and support for credit card payments.
